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3 Must-See Workshops At NADA 2021

NADA has selected four Dealer Inspire leaders to take the big (virtual) stage at this year’s show, so if you’re registered, come by and watch them drop some advanced marketing knowledge focused on increasing dealer ROI. These workshops will give you complete, connected strategies to drive performance and efficiency across your inventory, fixed ops, and sales profit centers.

Here’s a sneak-peek of what you can expect from our workshops, as well as their totally-real Rotten Tomatoes® score from the critics! 🍅⭐️

TURN YOUR MARKETING INTO A TRADE-IN MACHINE

Tuesday, February 9, 11:30 am – 12:30 pm EST
Jason Stum, Director of Strategy

Fortune 500 companies and “industry disruptors” are out-marketing dealerships in the ultra competitive game of pre-owned vehicle acquisition. Learn to transform your marketing into an omnichannel trade-in machine that can continuously acquire new inventory and customers. This framework will give you a competitive advantage with new acquisition tactics that the big box retailers haven’t even thought of yet.

WIN BACK YOUR FIXED OPS MARKET SHARE IN SEARCH

Thursday, February 11, 3:30 pm – 4:30 pm EST
Cara Garvey, Digital Advertising Director
Mary-Grace Wilson, SEO Director

With car dealers still navigating the fallout of fewer car sales due to the pandemic, keeping your dealership’s service bay full is more critical—and challenging—than ever. Dealerships have to focus on marketing their superior (and safe) service experience, and then capture the search intent of the valuable customers looking for service nearby. This session will show you how the 1-2 punch of digital advertising and search engine optimization can give your service department the competitive edge over national chains and local repair shops.

WEBSITE DESIGN MISTAKES THAT ARE COSTING YOU CUSTOMERS

Watch On Demand
Nate Jones, Director of Product Design

Making website design decisions based on your gut and what one person thinks looks good can end up costing your dealership hundreds of customers by affecting mere percentage points on your conversion rate. Measurement, experimentation, and iteration are essential to optimizing your website, and our designs are based on years of those user behavior results. Nate will identify the 11 most common dealer website mistakes that cause users to bounce, and then show you how to fix each one of them so that your website guides more of your visitors to convert into customers.

LET’S TALK ABOUT YOUR STRATEGY

Whether you’re going to NADA or not, our team is always here to discuss your specific strategies and how we can take your ROI to the next level. Just reach out and we’ll get to work, because there is no time to waste in future-proofing your dealership.

Let’s Talk Strategy

Mark McCarthy
Mark is VP, Marketing at Dealer Inspire. He was born and raised in Boston, MA where he failed to develop a fun accent, but inexplicably developed a superstition to eat oyster crackers for good luck. Mark is a Butler University Bulldog with a degree in Digital Media Production, and became one of Dealer Inspire's first employees as a SEO copywriter working out of his parent's attic (Thanks Mom and Pop!)

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