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Google Analytics 4 is Coming: 12 Things You Need to Know
For the past decade you’ve relied upon Google Analytics as your source of truth for data measurement. However, on July 1, 2023, the current version of Google Analytics will sunset in favor of the all-new, all-different Google Analytics 4. In this guide, we'll show you the top differences between the two reporting solutions, and what it means for you and your business.
