The Day The Data
Stood Still How to Prepare for the Arrival of Google Analytics 4
When an otherworldly android lands at a local car dealership bearing a message with dire consequences, the entire automotive industry stands still — migrate to Google Analytics 4 by July 1, 2023 or be
destroyed in danger of losing access to your website and marketing performance data forever!
Learn about these changes in Google Analytics 4, including:
- Reporting metrics that are being updated or replaced.
- How Event data is collected, and why it matters.
- Why lifetime data retention is no longer available.
- The expansion of default channel groupings.
- How data flows from the Dealer Inspire Connected Platform into GA4
Director of Strategy