CONNECTED MARKETING™

Creative cross-channel marketing strategy powered by unprecedented technology to maximize dealer ROI.

EFFECTIVE SEARCH ENGINE MARKETING STRATEGY
Improve your search campaigns, reduce wasted spend, and connect with more local, in-market shoppers.
828 DAYS LATER
See into the future to when Google has phased out third-party cookies from the Chrome browser.
6 SEO TACTICS THAT REALLY WORK
Check out our latest tactics that drive proven results.

THE SEARCH IS IN OUR DNA

Founded by a few dealers with a passion for search marketing in 2011, we set out to maximize dealer ROI with high-ranking SEO content and efficient, high-converting paid search campaigns. Then, things escalated. We began building our own technology to push the limits of what was possible for targeting and converting ready-to-buy shoppers.

NOW WE CONNECT THE ENTIRE JOURNEY

By deploying our fully connected marketing strategy, you can guide shoppers through each touchpoint in the car buying journey — maximizing ROI by converting more customers for (way) less advertising spend.

IT TAKES A TEAM TO STAY IN SYNC

managed services

Incentives change every month and the world seems to change every day, so how do you keep your website and marketing channels updated and in-sync with your current why (and how) buy message? We do it all for you with dedicated digital strategists that move fast and create seamless customer journeys that convert.

IT TAKES FUEL™ TO MOVE METAL

Our dynamic FUEL™ advertising solutions work hand-in-hand to drive sales with unprecedented cost efficiency to maximize your ROI.

MOVE EVERY VEHICLE
WITH DYNAMIC ADVERTISING

Our FUEL™ technology dynamically targets search, display, and social advertising to the shoppers most likely to buy soon, and then optimizes the ads in real-time with your inventory feed to showcase the vehicles, details, and images that will convert them into customers.

MOVE EVERY SHOPPER
WITH IN-MARKET VIDEO

FUEL: In-Market Video™ taps into the power of Cars.com’s market-exclusive audience data and channels it directly into targeted, cross-channel video advertising – maximizing every dollar only on active car shoppers with brand messaging and monthly promotions that drive decisions.

OUR TECHNOLOGY IS YOUR
MARKETING HOOK

The consumer-friendly website, chat, and digital retailing technology we built to convert your marketing campaigns, can also be your campaigns. By connecting your marketing with the Dealer Inspire Platform, we’re able to promote your instant, easy, and socially distant customer experience to set you apart from the competition.


DEALER HACKERS

Watch top-level Automotive Digital Marketers share how they take control of their platform to create connected experiences that drive their business forward.

MEET YOUR ULTIMATE TEAMMATE

When you partner with us, you get a dedicated Performance Manager to run point on your entire custom and connected digital strategy, bringing you ongoing insight, execution, and transparent reporting to drive your business forward.

LET’S GET TO WORK.

Our team likes winning, and we get fired up about dealers who want to unleash our full Connected Marketing™ strategy to sell and service more cars, more efficiently. We’re ready to win if you are. Let’s do this.

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