828 Days Later The Cookieless Future Arrives

It’s 2002 2023 2024. Google has phased out third-party cookies from the Chrome browser, forever changing digital advertising by removing the ability to reliably target ads to individual users. A group of intrepid marketers band together to fight back against the irrelevant targeting, decreased conversion rates, and ad dollars being wasted on unidentifiable out-of-market zombies. Will they find the ingredients they need to effectively target real in-market car shoppers with their dealership’s advertising in this cookieless future? Watch and find out, only on Inspire+.

Tune-in to learn the new rules of marketing engagement and audience building as influenced by The Cookieless Future Survival Guide, including:

  • Rule #3: Beware of False Claims
    Over-inflated audience segments are a warning sign to be aware of.
  • Rule #8: Limber Up
    Optimizing your website for conversion takes time, but it’s so worth the effort.
  • Rule #14: EVs Are Key
    Scale your first-party database by attracting the EV curious to your dealership.
  • Rule #19: Use The Buddy System
    Utilize the first-party data of your trusted partners to improve the targeting of your own campaigns.
  • Rule #22: Don’t Be a Hero
    Your dealership will need a steady hand to navigate the cookieless future. Show them the way.

Speakers:

Jason Stum
Director of Strategy
Veronica Semenko
Sr. Specialist, Demand Generation
Kara Quinlan
Sr. Digital Advertising Specialist
Sam Harris
Sr. Digital Advertising Specialist
  • SELECT DATE AND TIME
  • REGISTER
  • ARE YOU A CURRENT CUSTOMER
  • Hidden
  • Hidden
  • Hidden
  • Hidden
  • Hidden
  • Hidden
  • Hidden
  • Hidden

560974

WOOHOO!

We’re really excited you’re coming. We just sent you an email with your personal link and all the details. You’ll also receive email reminders as we get closer to show time.

828 Days LaterThe Cookieless Future Arrives

In 2024 Google will phase out third-party cookies from the Chrome browser, forever altering the digital landscape by removing the ability to reliably target ads to individual users. Watch this special streaming event where we discuss what car dealers can start doing today to prepare for the cookieless future, so when it does arrive you’ll have a first-party audience in place to fuel your digital advertising.

Speakers:

Jason Stum
Director of Strategy
Veronica Semenko
Sr. Specialist, Demand Generation
Kara Quinlan
Sr. Digital Advertising Specialist
Sam Harris
Sr. Digital Advertising Specialist

Adjust Your Targeting Today

You don’t have to wait until the cookieless future arrives to start targeting a pure in-market audience of car shoppers. Drop us a line and we’ll show you how our cross-channel marketing strategy powered by unprecedented technology can maximize your ROI today.

Stay up to date

  • Hidden
  • Hidden
  • Hidden
  • Hidden
  • Hidden
  • Hidden
  • Hidden
  • This field is for validation purposes and should be left unchanged.