2002 2023 2024. Google has phased out third-party cookies from the Chrome browser, forever changing digital advertising by removing the ability to reliably target ads to individual users. A group of intrepid marketers band together to fight back against the irrelevant targeting, decreased conversion rates, and ad dollars being wasted on unidentifiable out-of-market zombies. Will they find the ingredients they need to effectively target real in-market car shoppers with their dealership’s advertising in this cookieless future? Watch and find out, only on Inspire+.
Tune-in to learn the new rules of marketing engagement and audience building as influenced by The Cookieless Future Survival Guide, including:
In 2024 Google will phase out third-party cookies from the Chrome browser, forever altering the digital landscape by removing the ability to reliably target ads to individual users. Watch this special streaming event where we discuss what car dealers can start doing today to prepare for the cookieless future, so when it does arrive you’ll have a first-party audience in place to fuel your digital advertising.
You don’t have to wait until the cookieless future arrives to start targeting a pure in-market audience of car shoppers. Drop us a line and we’ll show you how our cross-channel marketing strategy powered by unprecedented technology can maximize your ROI today.
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