828 Days Later | Marketing in the Cookieless Future

828 Days Later The Cookieless Future Arrives

It’s ~~2002~~ ~~2023~~ 2024. Google has phased out third-party cookies from the Chrome browser, forever changing digital advertising by removing the ability to reliably target ads to individual users. A group of intrepid marketers band together to fight back against the irrelevant targeting, decreased conversion rates, and ad dollars being wasted on unidentifiable out-of-market zombies. Will they find the ingredients they need to effectively target real in-market car shoppers with their dealership’s advertising in this cookieless future? Watch and find out, only on Inspire+.

Tune-in to learn the new rules of marketing engagement and audience building as influenced by The Cookieless Future Survival Guide, including:

Rule #3: Beware of False Claims
Over-inflated audience segments are a warning sign to be aware of.
Rule #8: Limber Up
Optimizing your website for conversion takes time, but it’s so worth the effort.
Rule #14: EVs Are Key
Scale your first-party database by attracting the EV curious to your dealership.
Rule #19: Use The Buddy System
Utilize the first-party data of your trusted partners to improve the targeting of your own campaigns.
Rule #22: ~~Don’t~~ Be a Hero
Your dealership will need a steady hand to navigate the cookieless future. Show them the way.

Speakers:

Jason Stum

Director of Strategy

Veronica Semenko

Sr. Specialist, Demand Generation

Kara Quinlan

Sr. Digital Advertising Specialist

Sam Harris

Sr. Digital Advertising Specialist

SELECT DATE AND TIME
Webinar Date
REGISTER
First Name*
Last Name*
Dealership / Company*
Type of Dealership
Phone
Email*
Country*
State/Province*
ARE YOU A CURRENT CUSTOMER
Are You A Current DI Customer?
- Yes
- No
Hidden
utm_source
Hidden
utm_medium
Hidden
utm_campaign
Hidden
utm_term
Hidden
utm_content
Hidden
SF Lead Source
Hidden
Lead Type
Hidden
referrer_url

WOOHOO!

We’re really excited you’re coming. We just sent you an email with your personal link and all the details. You’ll also receive email reminders as we get closer to show time.

EXPLORE OUR PRODUCTS

MARKETING

MESSAGING

WEBSITES

RETAILING

828 Days LaterThe Cookieless Future Arrives

In 2024 Google will phase out third-party cookies from the Chrome browser, forever altering the digital landscape by removing the ability to reliably target ads to individual users. Watch this special streaming event where we discuss what car dealers can start doing today to prepare for the cookieless future, so when it does arrive you’ll have a first-party audience in place to fuel your digital advertising.

Speakers:

Jason Stum

Director of Strategy

Veronica Semenko

Sr. Specialist, Demand Generation

Kara Quinlan

Sr. Digital Advertising Specialist

Sam Harris

Sr. Digital Advertising Specialist

Adjust Your Targeting Today

You don’t have to wait until the cookieless future arrives to start targeting a pure in-market audience of car shoppers. Drop us a line and we’ll show you how our cross-channel marketing strategy powered by unprecedented technology can maximize your ROI today.

LET'S DO THIS

CHAT WITH US