upcoming
828 Days Later The Cookieless Future Arrives
It’s 2002 2023 2024. Google has phased out third-party cookies from the Chrome browser, forever changing digital advertising by removing the ability to reliably target ads to individual users. A group of intrepid marketers band together to fight back against the irrelevant targeting, decreased conversion rates, and ad dollars being wasted on unidentifiable out-of-market zombies. Will they find the ingredients they need to effectively target real in-market car shoppers with their dealership’s advertising in this cookieless future? Watch and find out, only on Inspire+.

Tune-in to learn the new rules of marketing engagement and audience building as influenced by The Cookieless Future Survival Guide, including:
- Rule #3: Beware of False Claims
Over-inflated audience segments are a warning sign to be aware of.
- Rule #8: Limber Up
Optimizing your website for conversion takes time, but it’s so worth the effort.
- Rule #14: EVs Are Key
Scale your first-party database by attracting the EV curious to your dealership.
- Rule #19: Use The Buddy System
Utilize the first-party data of your trusted partners to improve the targeting of your own campaigns.
- Rule #22:
Don’t Be a Hero
Your dealership will need a steady hand to navigate the cookieless future. Show them the way.
Speakers:
Jason Stum
Director of Strategy
Veronica Semenko
Sr. Specialist, Demand Generation
Kara Quinlan
Sr. Digital Advertising Specialist
Sam Harris
Sr. Digital Advertising Specialist