WEBSITE PLATFORM

The Most Advanced Dealer Websites Powered By Industry-Leading Innovation & Support

GOOGLE ANALYTICS 4 IS COMING
Updated regularly with the latest insights, this guide gives you what you need to know to be ready for GA4!
MAXIMIZE YOUR DIGITAL FOOTPRINT
LIVE from NADA’23 discussing the importance of letting customers take their digital journey as far as they want to.
THE CONNECTED RETAIL EXPERIENCE
The DI platform allows your customers to make real buying decisions online and continue the process in-store.

THE HEARTBEAT OF YOUR BUSINESS

Built for the innovative dealer and the modern, mobile consumer, the Dealer Inspire Website Platform makes a big first impression, sells at lightning speed, and proves ROI every day with advanced analytics and best-in-class service.

DESIGNED TO BE
A LEAD MACHINE

Our designers use years of event-based user behavior data to create clean, modern interfaces that drive shoppers to take action, and the job doesn’t end there. Our team continually tests, optimizes, and updates your website to future-proof and grow your business in an ongoing partnership.

ENGINEERED FOR
LIGHTNING SPEED

At both the user-experience and engineering level, our websites are defined by speed. Our Lightning Inventoryâ„¢ drives shoppers towards buying decisions in milliseconds by delivering instant, relevant results with each letter typed or word spoken through voice search.

ADAPTED FOR TODAY’S CHALLENGES

We are always innovating our platform to solve our dealers’ challenges, and in today’s inventory shortage that means acquiring more vehicles and converting more shoppers who can’t find one in stock. With Accu-Trade and our Vehicle Builder tool, you will have the best selling and ordering experience in your market.

INTEGRATED
FOR ACTION

As the core of the Dealer Inspire Platform, our advanced websites are seamlessly integrated with our chat and digital retailing solutions to drive deeper shopper engagement from every single page.

CUSTOMIZABLE
FOR YOUR TEAM

As former dealers we wanted to build a platform that empowered you with control. Our websites are built atop WordPress® so your team can easily update, customize, and build upon your website on Day 1 with no coding or complicated tools required.

SUPPORTED BY ONE KICK-ASS TEAM

Dealers come to us for the innovation, but stay for the service. Our team is here to listen, strategize, and take action every day to drive your business forward — and we move fast with instant alerts to our team of Solutions Engineers.

PERSONALIZED
FOR EVERY SHOPPER

Our websites can dynamically adapt for each individual visitor based on their shopping intent and precise location — down to your competitor’s showroom floor — with customized messaging, offers, and creative. It sounds far-fetched, but it’s as easy as drag-and-drop.

SHOWCASING
YOUR TOP PEOPLE

Your ratings, profiles, and reviews for each of your top salespeople can now be seamlessly incorporated into your VDPs and Staff Pages with DealerRater’s Salesperson Connect™. No widgets: just your team standing by to help your customers, just like in your showroom.

ACCESSIBLE
TO EVERYONE

Dealer Inspire websites can come equipped with AudioEyeâ„¢ assistive technology to welcome customers with audio, visual, and motor disabilities to use your website with specialized digital tools. Providing these accessibility features expands your audience and creates an important layer of legal protection.

BUILT TO FILL
THE SERVICE BAY

From local search to service scheduling, we focus on driving customers to your service bay for steady revenue. Specials are easily added along with Apple Wallet coupons, which trigger push notifications inside geo-targets to draw nearby customers into your store.

CONNECTED TO ALL YOUR MARKETING

To maximize your ROI, every marketing and advertising campaign needs to seamlessly connect with your website experience to convert that traffic into paying customers. That’s why we have a full-service marketing agency in-house, all run by your website Performance Manager to give you one point of contact for your entire digital strategy.

REPORT THROUGH ONE PRIZMâ„¢

Every DI website comes with our proprietary reporting software PRIZM™ at no additional cost, giving you top-level summaries and proactive alerts for your website analytics, marketing performance, and open support requests — all from one beautiful dashboard.

LET’S BUILD YOUR PLATFORM

Your digital storefront is now just as important (if not more so) than your physical one, so there’s no time to waste in building a website that maximizes ROI and future-proofs your business.

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