We accelerated inventory search from seconds to milliseconds, instantly showing shoppers relevant results with each letter typed or word spoken. Now with Voice Search, Lightning is changing the way consumers interact with websites to create the fastest, easiest car shopping experience ever.

All of our sites are designed based on extensive user behavior data, focusing on getting shoppers where they want to be as fast as possible, and then our page speed team continually optimizes for industry-best load times.

Roxanne℠, our proprietary, patent-pending event tracking technology, is the first true ROI attribution model. It tracks all the events users make on your website and then gives weighted attribution to each marketing channel and action along the customer’s buying journey, based on their impact on the sale. Roxanne℠ also uses this customer data to create automated, personalized marketing efforts based on past user behavior.

Dynamically adapt your website’s experience to appeal to individual shoppers, based on their interests, browsing history, and shopping behavior.

Based on a VDP-View algorithm, our Platform gives you real-time insight into which vehicles on your lot are hot to sell, and which are at risk of getting stuck out there. Adjust your marketing and pricing accordingly to move more cars, faster.