Website Platform

The 6-Time AWA Pinnacle Platform Winner Powered By Lightning Inventory℠ and Our Legendary Support Team

THE HEARTBEAT OF YOUR BUSINESS

Built for the innovative dealer and the modern, mobile consumer, the Dealer Inspire Website Platform makes a big first impression, sells at lightning speed, and proves ROI every day with advanced analytics and best-in-class service.

ENGINEERED FOR
LIGHTNING SPEED

At both the user-experience and engineering level, our websites are defined by speed. Our Lightning Inventory℠ drives shoppers towards buying decisions in milliseconds by delivering instant, relevant results with each letter typed or word spoken through voice search.

AS SEEN ON NBC

DESIGNED TO BE A
LEAD MACHINE

Our designers use years of event-based user behavior data to create clean, modern interfaces that drive shoppers to take action, and the job doesn’t end there. Our team continually tests, optimizes, and updates your website to future-proof and grow your business in an ongoing partnership.

CUSTOMIZABLE
FOR YOUR TEAM

As former dealers we wanted to build a platform that empowered you with control. Our websites are built atop WordPress® so your team can easily update, customize, and build upon your website on Day 1 with no coding or complicated tools required. For more advanced tools every client gains access to live training, our library of how-to videos, and of course our kick-ass support team standing by to help.

SUPPORTED BY ONE
KICK-ASS TEAM

Most dealers come to us for the innovation, but stay for the service. Our team is here to listen, strategize, and take action every day to drive your business forward — and we move fast with instant alerts to our team of Solutions Engineers.

PERSONALIZED FOR
YOUR SHOPPERS

Our websites can dynamically adapt for each individual visitor based on their shopping intent and precise location — down to your competitor’s showroom floor — with customized messaging, offers, and creative. It sounds far-fetched, but it’s as easy as drag-and-drop.

DEALERRATER’S SALESPERSON CONNECT™

The ratings, profiles, and reviews for each of your top salespeople can now be seamlessly incorporated into your VDPs and Staff Pages with DealerRater’s Salesperson Connect™. No widgets: just your team standing by to help your customers, just like in your showroom.

ACCESSIBLE TO
A LARGER AUDIENCE

Dealer Inspire websites can be equipped with AudioEye™ assistive technology to welcome customers with disabilities to use your website with specialized digital tools. Providing these capabilities broaden your audience and create an important layer of legal protection against ADA compliance litigation.

BUILT TO FILL
THE SERVICE BAY

From local search to service scheduling, we focus on driving customers to your service bay for steady revenue. Specials are easily added along with Apple Wallet coupons, which trigger push notifications inside geo-targets to draw nearby customers into your store.

Prizm

Every DI website comes with our proprietary reporting software PRIZM™, giving you top-level summaries and deep data for your website analytics, marketing performance, and open support requests — all from one beautiful dashboard.

TRACKING EVERY MOVE
TO MEASURE ROI

Our proprietary event tracking technology, Roxanne™, measures each action shoppers take on your website along the the path to a sale — accumulating into our TruROI dashboard that syncs with your DMS to show you the top-level return on each of your marketing investments.

LET’S GET TO WORK

The Dealer Inspire website platform is the core of our connected ecosystem of innovative technologies built to future-proof dealerships. See it in action.