7-Time AWA Pinnacle Winner
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The industry and world are changing but the car business is still a people business, and the first dealers to truly connect instant consumer technology with the local car buying experience are going to win. Online Shopper™ is the end-to-end digital retailing solution that seamlessly connects your website, in-store, and delivery experience to efficiently scale your business for a larger customer base.
Our digital retailing solution is not a widget or add-on. As part of the Dealer Inspire Platform, Online Shopper™ seamlessly turns your website into a space where shoppers can instantly explore, compare, and customize payment options to make real buying decisions online.
Nobody buys the first VDP they click on, so we set out to create a digital experience for the way people actually shop. Online Shopper™ is the first digital retailing solution that empowers consumers to make real buying decisions by comparing multiple vehicles and payment options at the same time in their personalized “Garage”.
By syncing up with the local banks of your choice, online shoppers can customize their personalized deals based on the real rates you are able to offer — ensuring that the payment they’re excited about online is the same one they’ll sign for.
Online Shopper™ also works hand-in-hand with Conversations™ — our advanced messaging platform with live video chat — so your team can instantly help shoppers with their questions and keep deals moving forward online just like they do in the showroom.
Online Shopper™ leads are not just leads — they’re digital walk-ins actively exploring your vehicles and their payment options to make a purchase decision. That’s why you need the tools to engage them like you would in-store, including live messaging (with video) and the ability to work with them in their “Garage” in real-time to make recommendations and updates that guide them to purchase.
Empower shoppers to get instant trade-in estimate ranges that calculate into their payment options and accelerate the buying process. Powered by TradePending™, your customers receive accurate estimates based on real-time market data that build trust and protect your margins.
Your vehicle accessories and insurance products can be easily integrated into the shopping experience, allowing customers to add to their cart with one-click, no-brainer decisions.
Once a consumer is excited about their vehicle and payment plan, they can schedule pick-up or delivery in a matter of seconds and then digitally sign an Intent To Purchase agreement from their inbox.
Online Shopper™ instantly bridges your website with your modern in-store experience, seamlessly continuing the customer’s online progress in your showroom (or vice versa). With a mobile-first iPad and kiosk design, turning your showroom into a Genius Bar is as easy as pulling up your website on any internet-connected device.
Once you’re set-up for the buying experience that consumers will love, you need to let them know about it. As the leading website and connected marketing provider, we will make the most of every opportunity with seamless campaigns that generate customers by showing why you’re the best way to buy a car.
Online Shopper™ data seamlessly integrates into our proprietary reporting software PRIZM™, so you can see your digital retailing performance alongside your website analytics, paid search performance, Dealer Inspire support requests, and more.