Cars.com Display

Direct-Buy Display Advertising to 100% Active Shoppers

Display Advertising to the

BEST POSSIBLE CAR SHOPPING AUDIENCE

When you advertise on display networks, you’re trying to convince people to leave whatever website they’re on and start shopping for a car with you. Generating that awareness is important, but why not spend advertising budget on people who are actively car shopping, at that very moment?

on display network websites

people are doing random stuff like

on

They're all car shopping

Everyone on Cars.com is actively shopping for a car, so they’re a lot more interested in your relevant ads.

AVG. LEAD RATE
CARS.COM DISPLAY*

VS.

0.03%

AVG. LEAD RATE
DISPLAY NETWORKS*

More Likely 
To Buy a Car

Data Insight!
          People actively shopping for cars are more likely to buy a car.
        

*Average form submission, chat lead, & digital retailing lead rate for Cars Display + Dealer Inspire Website customers (June - July 2019)

Maximize Every Dollar

By targeting an audience that is actively in the car shopping process, you’re getting (way) more active shoppers on your website for every dollar.

Your Display Advertising Calculator

Your Monthly Paid Search Budget

Your Estimated Standard Display Network Monthly Budget (15%)

Display Cost Per Click

$0.45 AVG

Projected Standard Display Network Clicks To Your Website

6,667

Percentage of Active Car Shoppers on Standard Display Networks

0.2%

100%

For this same display budget you can get

ACTIVE CAR SHOPPERS VISITING YOUR WEBSITE

FROM STANDARD DISPLAY NETWORKS

283

ACTIVE CAR SHOPPERS VISITING YOUR WEBSITE

FROM

*Calculator based on round industry benchmarks to provide example estimate.

Flip the Switch

START ADVERTISING TO ACTIVE CAR SHOPPERS

Get in touch and one of our strategists will help you maximize your advertising budget on active car shoppers!

First Name*
Last Name*
Dealership / Company*
Type of Dealership
Phone
Email*
Country*
State*
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Cars.com Display

Display Advertising to the

BEST POSSIBLE CAR SHOPPING AUDIENCE

on display network websites

people are doing random stuff like

on

They're all car shopping

Maximize Every Dollar

Your Display Advertising Calculator

Flip the Switch

START ADVERTISING TO ACTIVE CAR SHOPPERS

We're Here For You

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