Cars.com Display

Direct-Buy Display Advertising to 100% Active Shoppers

Get Started
dollar sign
Get an extra $250 on us for every $500 you put towards your first campaign on Cars.com Display.

Display Advertising to the

BEST POSSIBLE CAR SHOPPING AUDIENCE

When you advertise on display networks, you’re trying to convince people to leave whatever website they’re on and start shopping for a car with you. Generating that awareness is important, but why not spend advertising budget on people who are actively car shopping, at that very moment?

on display network websites

people are doing random stuff like

origami
glass
flat_earth
vs

on cars-logo

They're all car shopping

Everyone on Cars.com is actively shopping for a car, so they’re a lot more interested in your relevant ads.

5%
AVG. LEAD RATE
CARS.COM DISPLAY*
VS.
0.03%
AVG. LEAD RATE
DISPLAY NETWORKS*
4X
More Likely

To Buy a Car
Data Insight!
People actively shopping for cars are more likely to buy a car.
*Average form submission, chat lead, & digital retailing lead rate for Cars Display + Dealer Inspire Website customers (June - July 2019)

Maximize Every Dollar

By targeting an audience that is actively in the car shopping process, you’re getting (way) more active shoppers on your website for every dollar.

Your Display Advertising Calculator

Your Monthly Paid Search Budget
$
Your Estimated Standard Display Network Monthly Budget (15%)
$
Display Cost Per Click
$0.45 AVG
Projected Standard Display Network Clicks To Your Website
6,667
Percentage of Active Car Shoppers on Standard Display Networks
0.2%
100% on cars

For this same display budget you can get

13
ACTIVE CAR SHOPPERS VISITING YOUR WEBSITE
FROM STANDARD DISPLAY NETWORKS
or
429
ACTIVE CAR SHOPPERS VISITING YOUR WEBSITE
FROM cars-logo
*Calculator based on round industry benchmarks to provide example estimate.
switch

Flip the Switch

START ADVERTISING TO ACTIVE CAR SHOPPERS

Get in touch and one of our strategists will help you maximize your advertising budget on active car shoppers!

We're Here For You

Stay up to date

  • This field is for validation purposes and should be left unchanged.