When you advertise on display networks, you’re trying to convince people to leave whatever website they’re on and start shopping for a car with you. Generating that awareness is important, but why not spend advertising budget on people who are actively car shopping, at that very moment?
Everyone on Cars.com is actively shopping for a car, so they’re a lot more interested in your relevant ads.
By targeting an audience that is actively in the car shopping process, you’re getting (way) more active shoppers on your website for every dollar.
For this same display budget you can get
Get in touch and one of our strategists will help you maximize your advertising budget on active car shoppers!