BE FIRST IN THE MOST VALUABLE SEARCHES

Showcase your relevant inventory as the first search result to Cars.com shoppers who are 2X more likely to buy1 than all other audiences.

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OWN THE CAR SEARCH ENGINE

General search engines are becoming less effective (and more expensive) at driving sales2, so we’re maximizing performance where everyone is actively searching to buy a car. Own the top result of local Cars.com searches when you have the right vehicle in stock to convert them.

BE THE BEST MATCH IN 
THE TOP SPOT

Merchandise your most relevant VIN before all other results with photos, reviews, badging, and more.

CUSTOMIZE YOUR
 SEARCH CAMPAIGNS

Tailor custom search keyword, location, and bid strategies based on your inventory and goals.

DRIVE CLICKS THAT 
CONVERT

Only pay for clicks that drive low-funnel shoppers to call, submit leads, or view your VDPs.

BE THE FIRST CHOICE

Get more bang for your search budget by being the the first result in front of local Cars.com shoppers looking to buy inventory you have in stock. Connect with our team to strategize your custom campaigns to convert more in-market shoppers, more efficiently.

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1 Dealer Inspire Referral Traffic Case Study with DMS Matchback, 2021
2 BPE Research Study “Are Google Results Inflated” – August 2021

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