The Importance of ADA Compliance for Car Dealership Websites

In light of the growing number of ADA related lawsuits, it is critical that your dealership addresses the overall accessibility of your website for shoppers with disabilities. Beyond the legal ramifications, enabling your website to effectively convert the largest number of potential customers is critical to maximizing your ROI.


At Dealer inspire, we’ve been at the forefront of offering accessibility solutions to our clients. We partnered with AudioEye to make their “Ally Toolbar” software available for use on your Dealer Inspire website.

Available to all users of your website, this assistive technology provides a fully customizable experience users can tailor to their individual needs, regardless of their device type, language preference, or preferred method of access. The Ally Toolbar includes controls for:

  • Displaying dyslexic fonts
  • Making adjustments to color contrast, font size and navigation
  • Keyboard controls
  • An audio player to read content aloud
  • Voice controlled navigation

Our AudioEye integration also provides ongoing optimization to continually increase the accessibility of your website and help ensure that you stay up-to-date with all current and future ADA accessibility regulations.

For something as complicated as ADA law and its accompanying guidelines, deploying assistive technology from an expert partner like AudioEye lets you rest assured that your website is open and accessible to the largest audience possible – all while protecting you against potential litigation.


We even use AudioEye® here on our website, give it a try to see it in action.

Providing AudioEye accessibility tools for your customers is a seamless addition to your website for a monthly fee, which covers the full Ally Toolbar, ongoing AudioEye support, and constant optimization to increase accessibility and stay ADA compliant.

If you’ve yet to opt-in to using AudioEye at your dealership, please do not delay any longer. Tap the button below and we’ll be in touch shortly to help get you set up!

Get AudioEye

Dealer Inspire
Through our innovative culture, legendary service and mobile-first technology, Dealer Inspire delivers scalable solutions that challenges our partners to provide the best customer experience possible.

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