The Importance of ADA Compliance for Car Dealership Websites

In light of the growing number of ADA related lawsuits and a recent ruling from the Supreme Court (Domino’s Pizza v. Guillermo Robles, No. 18-1539), it is critical that your dealership addresses the overall accessibility of your website for shoppers with disabilities. Beyond the legal ramifications, we strongly recommend making your website accessible to all users, to the benefit of your consumers and your business as you connect with a broader audience.



At Dealer inspire, we’ve been at the forefront of offering accessibility solutions to our clients. Back in 2017 we partnered with AudioEye® to make their “Ally Toolbar” software available for use on your Dealer Inspire website.

Available to all users of your website, this assistive technology provides a fully customizable experience users can tailor to their individual needs, regardless of their device type, language preference, or preferred method of access.The Ally Toolbar includes controls for:

  • Displaying dyslexic fonts
  • Making adjustments to color contrast, font size and navigation
  • Keyboard controls
  • An audio player to read content aloud
  • Voice controlled navigation.


Our AudioEye® integration also provides ongoing optimization to continually increase the accessibility of your website and help ensure that you stay up-to-date with all current and future ADA accessibility regulations.

For something as complicated as ADA law and its accompanying guidelines, deploying assistive technology from an expert partner like AudioEye® lets you rest assured that your website is open and accessible to the largest audience possible – all while protecting you against potential litigation.

It’s worth noting that to-date, no AudioEye® client — across industries — has ever been found guilty of non-compliance.


Gif of AudioEye's AllyToolbar in action on

We even use AudioEye here on, you can explore AudioEye right from this post!


Providing AudioEye® accessibility tools for your customers is a seamless addition to your website for a monthly fee, which covers the full Ally Toolbar, ongoing AudioEye® support, and constant optimization to increase accessibility and stay ADA compliant.

If you’ve yet to opt-in to using AudioEye® at your dealership, please do not delay any longer. Tap the button below and we’ll be in touch shortly to help get you set up!


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Bruce Etzcorn

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