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LIVE With Lopes: Why You Should Switch to Google Analytics 4 Today

Dealer Inspire
February 20, 2023

Brook Barker, Director of Analytics at Dealer Inspire and Anoop Tiwari, VP of Business Development for Cars.com were LIVE With Frank Lopes at NADA 2023 to explain why car dealers need to switch from Universal Analytics to Google Analytics 4 today. This is a must-watch show for every person in the dealership who is responsible for their store’s bottom line.

“Universal Analytics was built for the Internet of the past. If you wait until July 1, 2023 to turn on Google Analytics 4, you won’t have any historical performance data to reference. This is a brand new system that has little in common with the previous version.”

Brook Barker, Director of Analytics @ Dealer Inspire

STAY AHEAD OF THE GAME

By proactively preparing our partner’s websites for the transition to Google Analytics 4, we’re fulfilling our mission to help future-proof your dealership so you can sell, buy, and service more vehicles, more efficiently with a proven ROI backed by real data.

Want to know more about how we can help you grow your dealership’s business? Drop us a line and we’ll show you how.

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Dealer Inspire
Through our innovative culture, legendary service and mobile-first technology, Dealer Inspire delivers scalable solutions that challenges our partners to provide the best customer experience possible.
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