The Connected Reporting Solution Tracking Your Entire Digital Marketing Performance
To figure out what’s working (and not working) in your digital marketing, you have to investigate countless dashboards across different vendors and marketing channels. It’s a frustrating, time-consuming exercise that often leaves you without clear data to take action on. PRIZMTM solves that for Dealer Inspire partners at no additional cost.
PRIZMTM connects directly with your Google Analytics (GA) account via API to bring your website performance front and center. Track lead conversions, traffic, referral sources, and everything else you would find in GA in one easy-to-navigate interface.
PRIZMTM also seamlessly connects with your Google and Microsoft Ads accounts to give you insight into the performance of your search campaigns. From CTR to LIS, we give you the at-a-glance insight and raw data deep dives to make sure you’re maximizing every dollar.
Our mission is dealer ROI and our approach is full transparency, so PRIZMTM gives you complete performance reporting and matchback sales ROI for the Dealer Inspire messaging and digital retailing solutions that future-proof your business.
Chats and texts are now a crucial channel to engage and convert online shoppers, so you need to stay on top of the ROI performance of your tool and the team using it. Our advanced messaging platform connects with PRIZMTM to display everything from volume by channel, response times, leads, and sales.
Digital retailing is now an essential part of any dealership’s business, so we make sure you have a clear line of sight on the sales ROI of our platform right inside PRIZMTM, from engagement and leads to closed deals and profit per customer.
Gone are the days of opening 20+ tabs to compare digital performance across multiple rooftops and each of their channels. Whether you have multiple brands at one location or thousands or stores across the country, PRIZM’s roll-up view displays performance at an overall enterprise level and then drills down into any individual store — all with one magic toggle.
What good is reporting if the time to act on it has passed? PRIZMTM proactively alerts you of significant changes in performance (positive and negative) so you can course-correct what’s broken or maximize what’s not.
We take dealer support seriously, so PRIZMTM gives you insight into your open support tickets and their assignee, status, and resolution. Your team’s customer satisfaction score will always be on display because that’s our main goal.
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SOCIAL ADVERTISING
Getting social with in-market shoppers is a must these days, so of course PRIZMTM displays up-to-date reporting on all of your social advertising campaigns. Our direct API access gives you insight into the engagement and ROI results of each individual ad.