The Challenge: Should you choose to accept it, you will be tasked with helping local nonprofits achieve their marketing goals through strategic planning and execution.
The Objective: As a team, you will create a paid search marketing campaign utilizing Google Adwords from concept to execution. Your team will build campaigns which will include budgets, ads, search keywords and digital marketing assets. In addition, you will be tasked with analyzing actual analytic data from our participating non-profit websites to use in your pitch for why your team should win. You’ll also learn some web development by choosing from a selection of web page templates to populate for your non-profit to use as their Giving Tuesday 2019 landing page. The Dealer Inspire team will be helping you out along the way!
The Takeaway: Through this competition, you'll gain InspireU certification and resumé building skills, as well as real-world experience working with clients and timelines. You'll have the potential to launch a Google AdWords campaign seen across the web while gaining training, knowledge, and networking opportunities from experts within the industry.
Free Stuff: Every participant has the chance to win prizes, Amazon gift cards, and more! Breakfast and lunch will be provided along with snacks, coffee, and a variety of beverages.