A car shopper’s buying journey can begin anywhere, at any time, on any device. Most start their high funnel search for the right vehicle on a 3rd party marketplace or OEM website on their way to your dealership’s website. Some have already zeroed in on their favorite model and the dealership they want to buy it from, and turn to Google or Bing to get directions.
It’s important to be present everywhere shoppers are throughout that journey, and that includes having a strong local search presence at the bottom of the funnel. How to best optimize your dealership’s Business Profile on Google changes frequently, as Google continually tests, changes, and adds features.
We’re on top of all of them, and Google’s latest pilot will help you make your Business Profile more interactive and engaging by adding your inventory directly to it so people can see your available cars right from Google Search results..
We’re excited to let you know that Dealer Inspire has teamed up with Google to give you the opportunity to surface your cars for sale inventory directly on Google Search.
Every new Google feature or algorithm update can cause a lot of hype in the industry about how it will affect visibility, traffic, and conversions — so we wanted to provide a look at where they stand today. Let’s break it down.