Our team has become a FordDirect® AdVantage Partner to maximize your ROI through our connected strategy and unprecedented FUEL™ digital advertising technology.
Founded by a few dealers with a passion for search marketing in 2011, we set out to maximize dealer ROI with high-ranking SEO content and efficient, high-converting paid search campaigns. Then, things escalated. We began building our own technology to push the limits of what was possible for targeting and converting ready-to-buy shoppers.
Our FUEL™ technology dynamically targets search, display, and social advertising to the shoppers most likely to buy soon, and then optimizes the ads in real-time with your inventory feed to showcase the vehicles, details, and images that will convert them into customers.
FUEL™ analyzes the long-tail keyword searches that indicate low-funnel shoppers are likely to buy soon, and then instantly creates the right dynamic ad based on your inventory to capture them in the moment.
Syncing with your inventory feed in real-time, FUEL™ dynamically pulls in the key details that shoppers use to make final buying decisions right into your search ads, such as miles, vehicle history, certified status, selling price, and available colors, trims, and discounts.
FUEL™ also uses your inventory to make smart bidding decisions that save you money and drive your goals, like adjusting bidding based days on lot, VDP views, and vehicle type.
The same FUEL™ technology that creates dynamic, highly-targeted search ads also powers social and display advertising with the inventory visuals and personalized recommendations to convert shoppers across platforms.
Incentives change every month and the world seems to change every day, so we developed an in-house agency to move fast and constantly keep your marketing channels in-sync with your current offers, creative, and “why buy” messages. From scratch to screen we do it all for you to create seamless customer journeys that convert.
FUEL: In-Market Video™ taps into the power of Cars.com’s market-exclusive audience data and channels it directly into targeted, cross-channel video advertising — maximizing every dollar only on active car shoppers with brand messaging and monthly promotions that drive decisions.
Our team is fired up for the opportunity to maximize your ROI and
future-proof your dealership with more efficient advertising. Drop your info below and we’ll jump on a strategy call for your budget and goals!