FUEL YOUR FORD
DIGITAL ADVERTISING

Our team has become a FordDirect® AdVantage Partner to maximize your ROI through our connected strategy and unprecedented FUEL™ digital advertising technology.

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THE SEARCH IS IN OUR DNA

Founded by a few dealers with a passion for search marketing in 2011, we set out to maximize dealer ROI with high-ranking SEO content and efficient, high-converting paid search campaigns. Then, things escalated. We began building our own technology to push the limits of what was possible for targeting and converting ready-to-buy shoppers.

MOVE EVERY VEHICLE
WITH DYNAMIC ADVERTISING

Our FUEL™ technology dynamically targets search, display, and social advertising to the shoppers most likely to buy soon, and then optimizes the ads in real-time with your inventory feed to showcase the vehicles, details, and images that will convert them into customers.

WATCH HOW FUEL: SD WORKS
*Data comparing 30-day window with DI vs. last 30 days with previous provider

KEYWORD INTENT BIDDING

FUEL™ analyzes the long-tail keyword searches that indicate low-funnel shoppers are likely to buy soon, and then instantly creates the right dynamic ad based on your inventory to capture them in the moment.

DYNAMIC AD COPY

Syncing with your inventory feed in real-time, FUEL™ dynamically pulls in the key details that shoppers use to make final buying decisions right into your search ads, such as miles, vehicle history, certified status, selling price, and available colors, trims, and discounts.

SUPER-INTELLIGENT BIDDING

FUEL™ also uses your inventory to make smart bidding decisions that save you money and drive your goals, like adjusting bidding based days on lot, VDP views, and vehicle type.

DYNAMIC INVENTORY DISPLAY

The same FUEL™ technology that creates dynamic, highly-targeted search ads also powers social and display advertising with the inventory visuals and personalized recommendations to convert shoppers across platforms.

KEYWORD INTENT
DYNAMIC AD COPY
A.I. BIDDING
INVENTORY DISPLAY

GAIN AN UNFAIR ADVANTAGE

EXCLUSIVE AUDIENCE DATA

Dealer Inspire has exclusive targeting access to the 25 million monthly shoppers who visit Cars.com. Now combined with in-market data direct from Ford, we can power your advertising with the unfair advantage of maximizing spend on active shoppers we know are interested in a Ford right now.

CONNECT YOUR CAMPAIGNS

managed services

Incentives change every month and the world seems to change every day, so we developed an in-house agency to move fast and constantly keep your marketing channels in-sync with your current offers, creative, and “why buy” messages. From scratch to screen we do it all for you to create seamless customer journeys that convert.

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MOVE EVERY SHOPPER
WITH IN-MARKET VIDEO

FUEL: In-Market Video™ taps into the power of Cars.com’s market-exclusive audience data and channels it directly into targeted, cross-channel video advertising — maximizing every dollar only on active car shoppers with brand messaging and monthly promotions that drive decisions.

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THE ULTIMATE TEAM

When you partner with us, you get dedicated Dig Ad Specialists and Performance Managers to bring you ongoing insight, execution, and transparent reporting. FUEL™ empowers our humans to do what they do best — drive results for your dealership’s specific goals with expert analysis, attention, and partnership on your account.

Dealer Inspire is constantly evolving and staying on top of the trends and changes in the digital world. With the complexity and velocity of digital marketing, it’s essential to have a resource like my DI Performance Manager Danielle that can help you navigate through. I’m looking forward to many more great years with Dealer Inspire!
JENNIFER LYDON
Digital Marketing Manager, Keenan Motor Group
Choosing Dealer Inspire has proven to be a great decision. Our Performance Manager goes above and beyond to ensure our continued success, which has been instrumental in putting our dealership back to the top sales volume position in our district.
ADAM MORRIS
General Sales Manager, John Hine Mazda
I have been extremely pleased with our Dealer Inspire experience. Our website, SEO, and digital advertising tools are the complete package, and paired with Kathleen: we have the perfect team.
DONNA RANSDELL
Digital Marketing Manager, Patty Peck Honda
Working with Dealer Inspire has been a wonderful experience. Our Performance Manager is always available to help us with whatever we need! The DI team provides us with in-depth performance reviews regarding our SEO and Digital Advertising services so we know where are money is being spent and we can see the ROI that translates directly into business.
GEORAN CHURCHILL
BDC Manager, VW of Des Moines (Lithia)
Our Performance Manager Lucy is very knowledgable, offers suggestions, and ensures we always have a top presence online. Because of our positive experiences with Lucy and the Dealer Inspire Platform as a whole, we moved our entire dealer group to Dealer Inspire.
GAURAV “G” KHANNA
Internet Marketing Manager, The Experience Auto Group

READY TO FUEL™ YOUR ADVERTISING?

Our team is fired up for the opportunity to maximize your ROI and
future-proof your dealership with more efficient advertising. Drop your info below and we’ll jump on a strategy call for your budget and goals!

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