Every dealership has its own story, so why do so many choose to blend in online? When it comes to your staff, your offerings, or your surroundings, your dealership has its own character. Watch Dealer Inspire/Launch Digital Marketing Account Manager Erin Hipple discuss how to separate your dealership from your competition. For more information contact Dealer Inspire at 855-dlr-inspire or Erin at email@example.com.
Every dealership has its own story, so why do so many choose to blend in online? Whether it comes to your staff, your offerings, or your surroundings, your dealership has its own character.
A very important way to distinguish yourself is through search engine optimization, more specifically content. Too often, we see dealerships sold duplicate content packages. This is a strategy that plugs your dealership name into generic content. Then, this content is published on a variety of dealership websites throughout the Web. This sort of strategy will ultimately hurt your ranking in Google, and hide you from potential customers.
More importantly, implement the strategy of unique content. Answer your customers’ questions, use keyword research, and make sure your user experience is simple and to the point. Utilize headings, pictures, and simple lead forms. This will ultimately increase your conversions and bring about meaningful leads that impact your KPIs. So remember – keep your content important to your audience, relevant to your offerings, and unique to your dealership.