As you think about your digital marketing strategy for 2014, we invite you to watch Dealer Inspire/Launch Digital Marketing Account Manager Erin Hipple discuss three marketing best practices for dealerships. For more information contact Dealer Inspire at 855-dlr-inspire or Erin at email@example.com.
If you’re reading this, you probably already understand the increasing importance of digital marketing in the automotive industry. To ensure you’re on the right track, be sure to follow these three important steps to implement a cohesive and successful online presence.
1). DO NOT use stock photos. Not only are stock photos recognizably “fake” looking, but they have a tendency to confuse customers who are comparing vehicle colors or price discrepancies within your site or on a competitor’s platform. To be safe, make sure to include 6-9 photos of each vehicle showcasing interior and exterior elements.
2). Make sure every onsite page has a strong call to action (CTA). Examples of effective CTAs include a tracking number, a lead form, or a link to an inventory or vehicle description page. The point here is to guide the customer through the sales funnel, and obtain as much valuable information as possible.
3). Align strategies between your digital and traditional agencies. It is essential to market the same offers, creative, etc. throughout all platforms. Be sure that your multiple agencies are in constant communication with each other.
If you have any further questions about your digital presence, feel free to contact me at firstname.lastname@example.org.