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Check out Google’s “Building Smartphone-Optimized Websites”
Adaptive and responsive – two of the newer buzzwords in the automotive website space.
What are the differences? How can you tell which is which? Here’s the lowdown…
Adaptive is a website design choice that makes assumptions at the server level based on the “user agent. In other words there is a different page served up depending on the visitor’s device. For example, an i-phone will get served a different page then a desktop computer.
I started to brainstorm the advantages of Adaptive over responsive for automotive websites. I then had a realization that every practical advantage is possible by using responsive web design. That’s not to say adaptive is bad, by any means. Not having a mobile website is bad. Adaptive and responsive design are both two great steps forward.
But, yet.. there are some disadvantages to adaptive web design:
So on to responsive. Responsive design happens in the browser vs. the server, based on screen size. With a Responsive website it doesn’t matter what the device is. Whether that be a mobile, tablet, desktop video game console or even a watch. Responsive websites respond based the web browser’s size.
Advantages of RWD:
How do you know if your website is responsive?
YOU can drag your browser’s corners to emulate different screen sizes. If that content starts to stack and continues to look good as the screen gets smaller, chances are you have responsive design. You can also check your mobile phone and see if the URL structure remains the same. If it does then it’s most likely responsive. If your website has an m dot or an alternative subdomain then it’s not responsive.
Below is also a link to an article from Google describing and recommending responsive design:
Building Smartphone-Optimized Websites
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