Dealers using unlocked pricing lead forms can now use that strategy within Online Shopper. With this new feature turned on, shoppers will launch the Online Shopper user flow from the VRP or VDP to unlock the price, effortlessly sharing their name, zip code, and contact information in the first two steps. The price is instantly revealed with a notification and then added to the sidebar, like this:
This new feature incentives users to enter Online Shopper and discover the ease of the online buying process, leading them to “play with payment options”, fill out a credit application, and beyond.