That’s a long name for a feature, so stay with us as we break down how this makes each of one of your marketing dollars more effective.
Sales Data Mapping
Fuel integrates your sales data in real-time and then maps out where each customer lives in relation to your dealership. This enables you to always know where your sales are coming from, and where they’re not.
Geo Based Bid Adjustments
Fuel then automatically takes this sales data and maps the highest priority locations for your business, which is integrated with your AdWords geotargets to make location bid adjustments or exclusions.
Why This is a Game Changer
Using Fuel’s Sales Data Integration ensures your budget is always focused on your top converting neighborhoods until saturation, at which point the geo-targets are adjusted. This takes paid search efficiency to a new level.