Fuel puts your inventory in front of the searchers most likely to buy soon by creating strategic bid adjustments based on their search intent.
But How?
Fuel knows that descriptive searches that include Color, Trim, or Model Year reveal that the searcher is close to purchase — so when you have a vehicle on your lot that matches exactly what someone is looking for, Fuel automatically bids higher to push that ad up the search results page!
These strategy adjustments happen in real-time, helping you easily connect with your low funnel shoppers without needing to lift a finger.