CONVERSATIONS™ REPORTING JUST GOT MORE USEFUL
Today we rolled out an update to the way we calculate conversion rate in the Conversations™ Dashboard to make your reporting more accurate, useful, and consistent with industry practices so you can directly compare your performance.
Our formula, like most other providers, is now based off Interactive Chats instead of Total Connected Chats, which is a much more realistic way to understand how Conversations™ is impacting the lead generation efforts for your dealership.
(noun) / In-tər-ˈak-tiv ˈchat /
An interactive chat occurs when a Conversations™ user has sent at least one message in response to a dealership or managed chat agent.
WHERE CAN I FIND THIS REPORTING?
You’ll now see both Interactive Chat CR% and Total Chat CR% in the “Summary Report” of your Conversations™ Dashboard so you can understand the difference between the two.