In 2014, for every $1 spent on email marketing, the average return was $44.25. If done correctly, your email campaign can greatly increase your marketing efforts. It is still a more effective way to get more customers than social media by 40 times that of Facebook and Twitter…combined! This week I’ll talk about creating unique subject lines to get your customers to open your email, the importance of preview text and creating a clear, simple message. Email marketing is definitely not dead. It is alive and kicking!
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