Mark McCarthy | Launch Digital Marketing

Marketing to the Brains of People: Psychological Principles That Sell

Jul 09, 2:00pm CST

People have brains, and so do you! Brains tell people to buy cars (and sometimes to eat burritos), so dealers who have insight in to the complexities of human decision-making and emotions have an upper-hand over the competition. Join Creative Director Mark McCarthy to learn about several psychological marketing principles—including the Anchoring Effect and Social Tethering—you can use to connect with customers’ brains through your Dealer Inspire website and online marketing efforts. Don’t miss this one! Sign up TODAY.

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