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Matthew Cole | Launch Digital Strategy

Building and Implementing a Dominating Conquest Strategy

Jun 25, 2:00pm CST

Loyal customers? Think you own your backyard? Not if your competitors are eating your lunch. Learn to truly dominate your territory by building and implementing a proper conquest strategy. Targeting users who are actively researching your main competitors allows you to better position your brand and increase your share of voice in the market. Dealer Inspire EVP/Co-Founder Matt Cole explains how to leverage Tier 2 strategy at the Tier 3 level by targeting a more specific audience, optimizing conquest campaigns, and developing content to control the conversation around your main competitors’ brands.