As inventory levels drop and demand for used cars rises, the competition for vehicle acquisition will be intense — and there is no one tool that will give you the advantage in your market. Join our experts to get the latest data on the landscape and a fully connected marketing strategy that will efficiently drive these valuable trade-in leads across channels.
Dealers everywhere are asking, “Dude — where’s my cars?”
As used vehicle inventory is down and consumer demand on the rise, dealers are scrambling to find out how they can build their used inventory, fast. Joined by a huge panel of top-experts from across Dealer Inspire, Jason Stum, Strategy Director walks us through how dealers can turn on their trade-in machine and get the used vehicles they need with a connected digital strategy.
THE TRADE-IN PLAYLIST
🖤 0:00 – Boring A/V Check, Skip Ahead!
🖤 1:40 – Welcome to the Show
🖤 1:55 – We are Dealer Inspire
❤️ 2:33 – Dude…Where’s My Cars?
🖤 4:18 – What the Data Tells Us
❤️ 5:13 – The Battle for Pre-Owned Inventory is Nationwide
🖤 5:43 – Carmax, Carvana & Vroom Are Out-Marketing You
🖤 8:19 – Meet Our Trade-In Experts
🖤 11:18 – Turn On Your Trade-In Machine [Overview]
❤️ 12:12 – How to Optimize Your Website for Trade-In Leads
❤️ 19:46 – Best Practices for Paid Search Campaigns
❤️ 35:12 – Dominate the SERP with SEO
❤️ 41:12 – Effective Email Marketing Campaigns
❤️ 47:01 – Using Social & Video to Win the Mindshare
🖤 55:16 – How to Generate Trade-In Leads EVERYWHERE
❤️ 56:13 – Future-Proof Your Follow Up
🖤 58:55 – Quick Recap, Thanks for Watching!
Our team is here to set you up with the right strategy and solutions for your specific dealership. Give us a shout and let’s get after it!