TURN ON YOUR TRADE-IN MACHINEHOW TO WIN THE BATTLE FOR PRE-OWNED INVENTORY

As inventory levels drop and demand for used cars rises, the competition for vehicle acquisition will be intense — and there is no one tool that will give you the advantage in your market. Join our experts to get the latest data on the landscape and a fully connected marketing strategy that will efficiently drive these valuable trade-in leads across channels.

Speakers:

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Jason Stum
Director, Strategy
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Ron Andrews
Sales Director, Major Accounts
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Reid Jensen
Digital Advertising Specialist
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Shannon Goins
Senior Manager, Email Marketing
Phil Bridge
Phil Bridge
Director, Brand Marketing
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TURN ON YOUR TRADE-IN MACHINEAir Date 7/23/20

Dealers everywhere are asking, “Dude — where’s my cars?”

As used vehicle inventory is down and consumer demand on the rise, dealers are scrambling to find out how they can build their used inventory, fast.  Joined by a huge panel of top-experts from across Dealer Inspire, Jason Stum, Strategy Director walks us through how dealers can turn on their trade-in machine and get the used vehicles they need with a connected digital strategy.

THE TRADE-IN PLAYLIST

🖤 0:00 – Boring A/V Check, Skip Ahead!
🖤 1:40 – Welcome to the Show
🖤 1:55 – We are Dealer Inspire
❤️ 2:33 – Dude…Where’s My Cars?
🖤 4:18 – What the Data Tells Us
❤️ 5:13 – The Battle for Pre-Owned Inventory is Nationwide
🖤 5:43 – Carmax, Carvana & Vroom Are Out-Marketing You
🖤 8:19 – Meet Our Trade-In Experts
🖤 11:18 – Turn On Your Trade-In Machine [Overview]
❤️ 12:12 – How to Optimize Your Website for Trade-In Leads
❤️ 19:46 – Best Practices for Paid Search Campaigns
❤️ 35:12 – Dominate the SERP with SEO
❤️ 41:12 – Effective Email Marketing Campaigns
❤️ 47:01 – Using Social & Video to Win the Mindshare
🖤 55:16 – How to Generate Trade-In Leads EVERYWHERE
❤️ 56:13 – Future-Proof Your Follow Up
🖤 58:55 – Quick Recap, Thanks for Watching!

Speakers:

Avatar
Jason Stum
Director, Strategy
Avatar
Ron Andrews
Sales Director, Major Accounts
Avatar
Reid Jensen
Digital Advertising Specialist
Avatar
Shannon Goins
Senior Manager, Email Marketing
Phil Bridge
Phil Bridge
Director, Brand Marketing

READY TO GET STARTED?

Our team is here to set you up with the right strategy and solutions for your specific dealership. Give us a shout and let’s get after it!

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