Anti-dealer competitors are running multi-million dollar campaigns portraying car dealers as literally torturing car shoppers — and we’ve had enough. Car dealers are local small businesses that provide better, neighborly customer service every day and give back to their communities — with all the same ease-of-use technology of these national “online buying” websites. That’s the story we need to tell, so we’re arming dealers with the free creative and connected digital strategies to change the narrative, conquest these national ads, and sell and service more cars.
For this year’s Super Bowl there’s another multi-million dollar campaign portraying car dealers as literally torturing car shoppers — and we’ve had enough. The truth is, as local businesses who also have powerful online tech, dealerships are still the best way to buy a car — and in this webinar DI’s marketing leaders give you the tools and tactics to combat and even capitalize on anti-dealer messaging so you can stay ahead of the competition from national “online-buying” retailers.
This is an opportunity for dealers to get a free play. If you’re ready to show your community why you’re better than the competition, let’s talk.
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