Joe Chura
Joe Chura | CHIEF EXECUTIVE OFFICER

Joe began his career at Ford at the age of 20 where he worked his way from the assembly line, to team lead, product development and finally marketing and sales for Ford Division. In 2008, after 10 years at Ford, Joe started his exploration into automotive retail and increased internet sales by 300% for two Ford Dealerships. Taking his auto knowledge and life long passion for programming he co-founded Launch Digital Marketing. In 2012 he, along with another co-founder built the first iteration of Dealer Inspire. Joe's passion lies in technology and innovation. He spends his free time obsessing about product development, hanging out with his three kids, understanding wife, and crazy dog named Harley.

Marc Damon
Marc Damon | VP/CO-FOUNDER

Marc is the Director of Paid Search at Launch Digital Marketing and a Partner and Co-Founder of Dealer Inspire. Marc worked in the auto industry for 18 years, and his passion for digital marketing began when he saw its need for better online experience. Overseeing inventory operations and paid search, Marc has used his automotive and digital expertise to develop Fuel, arguably the most advanced dynamic ad program available for dealerships. Besides his frequent visits to Google Headquarters to stay at the forefront of Google’s advertising platforms, Marc enjoys running, flying, and spending time with his wife and his two sons.

Dave Rowe
Dave Rowe | CHIEF TECHNICAL OFFICER

Dave brings extensive technology and software development experience to Dealer Inspire. With experience ranging from Fortune 500 companies down to 5-person startups, he has led development teams of all sizes to deliver advanced multifaceted applications that create immediate business value. As one of the first employees of Dealer Inspire, Dave has spearheaded some of DI’s most innovative features, from the True ROI Dashboard to the brand new Conversations platform. When not pounding the keys of his keyboard, Dave enjoys spending time with his wife, two boys, and non-hunting hunting dog.

Bruce Etzcorn
Bruce Etzcorn | VP OF OPERATIONS

Bruce is a 14-year automotive marketing veteran. A self-taught graphic designer who established his roots in traditional marketing, Bruce’s career has evolved with the emergence of digital marketing. As the chief innovator of the technology that powered the Dealer HD website platform, he also led the front-end UI/UX team. Today, Bruce is the VP of Operations at Dealer Inspire and Launch Digital Marketing, where he leads a team of 40+ digital marketing professionals. Bruce has two daughters, a very understanding wife, and despite the wishes of his children, no pets just yet.

Matthew Cole
Matthew Cole | VP/CO-FOUNDER

Matthew grew up rebuilding RC cars and dirt bikes, and his first venture into entrepreneurship involved buying, restoring, and selling cars in high school. After college he was able to merge all of his interests — business, cars, and technology — with an internship at DealerFire, a website development company that catered to the auto space. Selling new websites required an in-depth understanding of not only how such sites were built and designed to function, but also how to make them better. Matthew continues to enjoy his go-fast toys and thinking about what the next adventure will be.

Mike Colacchio | VP of Sales

Beginning his career as an Inside Sales Rep at Dealer.com in 2008, Mike worked his way up to creating, implementing, and managing comprehensive digital marketing strategies for the top dealer groups in the country. With experience in multiple roles along the way, Mike bring a well-rounded approach to consulting dealers on all facets of digital. He had the fortunate opportunity to work with two of the top software providers in automotive through acquisitions of Dealer.com — Dealertrack and Cox Automotive — deepening his knowledge of the dealership and vendor ecosystem.

Mike H
Mike Homayoun | LEAD INVENTORY AND INCENTIVES ENGINEER

Mike is a dynamic personality with a passion for
the automotive space. After graduating from the University of South Florida with a Masters in Industrial Engineering in 2009, he began pursuing a profession in the automotive business by working as a freelance programmer. Mike worked on various automotive-related projects to fulfill his interests and to further develop his proficiency in the field.
Joining the Dealer Inspire team in 2013, Mike is currently
the Lead Inventory Developer, and his passion is developing new and exciting features for the DI platform.

James Rodenkirch
James Rodenkirch | VP OF CONVERSATIONS

James leads the development of Conversations at Dealer Inspire, bringing over 16 years of application development experience to the team. An architect at his core, James is uniquely talented in bridging the gap between technical details and end-user understanding, and is also very skilled in managing development teams and application development life cycles. Returning to his roots in the automotive application space, James is primed and ready to bring solutions that improve communications between automotive dealers and their customers.

Dan Schroeder
Dan Schroeder | VP OF DEVELOPMENT

Dan began working at Launch Digital Marketing in 2011 and oversaw the creation of the Graphic Design department. Bringing with him a passion for art and design, Dan bettered his craft by delving into the latest theories on conversion rate optimization and design for the web. His skill set has continued to grow since Dealer Inspire was created, as he has been instrumental in the intuitive UI/UX design of the platform. Dan now leads the Front End Development team, stressing innovation, reliability, and flexibility to his team while meeting the rapidly increasing demand for their product.

Jenae Harner
Jenae Harner | WEBSITE BUILD TEAM LEADER

Jenae’s passion for development started at North Central College where she majored in Interactive Media Studies and minored in Computer Science. Starting out with basic HTML emails, her development skills have progressed into beautiful responsive websites. She strives every day to be innovative and up-to-date with new web trends. Jenae’s goal is to continue helping Dealer Inspire create an unprecedented platform for its clients while also working to grow a team of knowledgeable developers that continues to exceed goals.

Jill Archer
Jill Archer | VP OF OEM OPERATIONS

Jill leads a team dedicated to Dealer Inspire's OEM accounts, ensuring reliability, compliance, responsiveness, and innovative results. With an MBA from DePaul, a computer science degree from North Central College, and 13 years of experience providing custom eCommerce solutions in the trucking segment of the automotive industry, Jill has quickly helped to establish a high standard of excellence for our OEM websites.