WHO WE ARE

Meet Our Team

Built for dealers

Since Day 1 we have built our company to help dealer partners win, and keep winning, by focusing our team on product development and support. That’s why, to this day, we only have 25 salespeople compared to over 500+ developers, performance managers, and support staff serving our current partners every day. Our Leadership Team takes the most pride in setting a new standard for dealer satisfaction, and we continue to raise that bar every month.

Watch Our Support In Action

95%

TIMELINESS SCORE

95%

QUALITY SCORE

95%

COMMUNICATION SCORE

*2019 Client Survey Monthly Average

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Our Leaders

Yep, this is them. Not the most photogenic group, but their experience, skills, and leadership qualities are what drives our team to disrupt the norm every day.

Joe Chura

CEO, Co-Founder

Joe Chura

CEO, Co-Founder


Joe Chura began his career on the Ford assembly line at age 20, reading his college textbooks seconds at a time in between building cars. Over the next decade Joe gained experience at many different levels in the automotive industry — including Ford Marketing and Sales, dealership General Manager, and BDC Manager. With a passion for both computer programming and selling cars, Joe co-founded Dealer Inspire (DI) to build new solutions to help dealers win. In a few short years, Dealer Inspire has grown to 600 employees serving over 3,000 clients and 27 OEM brands with game-changing innovation. Joe is also committed to community service by serving on the board of local Naperville, IL charities, including Turning Pointe Autism Foundation, One for the Kids, and Loaves and Fishes. He has three children, a very understanding wife, and a crazy dog named Harley.

Marc Damon

SVP, Production & Co-Founder

Marc Damon

SVP, Production & Co-Founder


Marc is a Co-Founder of Dealer Inspire, leading several of our product and service-based teams with his automotive expertise and passion for innovation. Marc worked in automotive retail for 18 years, and his passion for digital marketing began when he saw its need for better online experiences. Marc has personally developed our award-winning paid search team and FUEL℠, arguably the most advanced dynamic ad program available for dealerships. He has since expanded his leadership to create synergies throughout our products and teams as we have grown from four to 400+ employees. In his free time Marc enjoys running, flying, and spending time with his wife and his two sons.

Greg McGivney

Chief Operating Officer

Greg McGivney

Chief Operating Officer


Greg joined our team from Cars.com, where he served as the VP of Strategy and Business Development. Greg earned an MBA from Northwestern University's Kellogg School of Management in 1998, and continuously developed his expertise in creating online advertising, marketing, and targeted business strategies designed to strengthen partnerships and success. A passionate leader who thrives on building teams and developing talent, Greg has proven to be a manager that inspires those around him.

Darren Haygood

Chief Revenue Officer

Darren Haygood

Chief Revenue Officer


Darren joins DI from Cars.com, bringing 20+ years of automotive experience from vendor, OEM, and dealer levels. His time spent working with the Chrysler Corporation, numerous auto groups, and Dealer.com shaped him into an industry leader, pushing for continuous progress in the digital marketplace. An avid speaker at automotive events across North America, Darren passionately advocates for innovation and real-world solutions in the automotive industry, aiming to enhance experiences for dealers and customers alike. Outside of the office he loves to run, golf, and spend time with his four children.

Erin Kasch

Director of People Operations

Erin Kasch

Director of People Operations


Erin started her career in automotive advertising and dove head first at the opportunity to build the digital arm of her first agency — working on everything from communications, SEO, content planning, and reporting. Craving more transparency for clients she discovered Dealer Inspire and grew with the company from a Senior Account Manager to Account Director. After 10 years in client services, Erin followed her passion for what made it all work — the people — and leapt into the Director of People Operations role. Today Erin oversees a team of 450+ employees managing satisfaction, benefits, performance management, and everything in-between.

Dan Schroeder

SVP, Websites

Dan Schroeder

SVP, Websites


Dan began working at Launch Digital Marketing in 2011 and oversaw the creation of the Graphic Design department. Bringing with him a passion for art and design, Dan bettered his craft by delving into the latest theories on conversion rate optimization and design for the web. His skill set has continued to grow since Dealer Inspire was created, as he has been instrumental in the intuitive UI/UX design of the platform. Dan now leads the Front End Development team, stressing innovation, reliability, and flexibility to his team while meeting the rapidly increasing demand for their product.

Jill Siefert

VP, OEM Operations

Jill Siefert

VP, OEM Operations


Jill leads a team dedicated to Dealer Inspire's OEM accounts, ensuring reliability, compliance, responsiveness, and innovative results. With an MBA from DePaul, a computer science degree from North Central College, and 13 years of experience providing custom eCommerce solutions in the trucking segment of the automotive industry, Jill has quickly helped to establish a high standard of excellence for our OEM websites.

Dave Rowe

SVP, Technology

Dave Rowe

SVP, Technology


Dave brings extensive technology and software development experience to Dealer Inspire. With experience ranging from Fortune 500 companies down to 5-person startups, he has led development teams of all sizes to deliver advanced multifaceted applications that create immediate business value. As one of the first employees of Dealer Inspire, Dave has spearheaded some of DI’s most innovative features, from the True ROI Dashboard to the brand new Conversations platform. When not pounding the keys of his keyboard, Dave enjoys spending time with his wife, two boys, and non-hunting hunting dog.

James Rodenkirch

SVP, Product

James Rodenkirch

SVP, Product


James joined Dealer Inspire in 2015 and was tasked with overseeing the development of the Conversations live-chat communications platform. In his current role as SVP of Product, he oversees all aspects of the Dealer Inspire product team. An architect at his core, James is talented in bridging the gap between technical details and end-user understanding and is very skilled in managing development teams and application lifecycles. Having over 20 years of experience with application development and professional leadership, James is able to ensure that new and innovative products come to market with efficiency.
Outside of work, James hones his sarcastic wit on unexpecting people and spends an excessive amount of time grooming his beard.

Heather Davidson

VP, Product Management

Heather Davidson

VP, Product Management


Heather joined our team in the fall of 2018 to help evaluate and enhance our internal processes through structured product management practices. With over 15 years of IT product management experience, most recently within the Finance Industry, Heather passionately leads our Product Owners here at DI. A Cornell University graduate, who went on to earn her Executive MBA from Michigan State University in 2017, Heather treasures lifelong learning and continuously looks for areas to improve and enhance. Outside of the office, Heather enjoys playing anything athletic, a good glass of red wine, and ultimately lives for laughing with her two sons.

Bob Drake

VP, Client Services

Bob Drake

VP, Client Services


Bob brings extensive client service and account management knowledge to Dealer Inspire. With leadership experience ranging from automotive digital marketing to healthcare software, Bob has led service teams as small as regional start-ups to publicly held multinational institutions. After 10 years at GE Healthcare working with some of the largest hospitals in eastern USA, Bob took his skill of leading high performing teams to Dealer.com. There, he coupled service excellence and innovation to exceed the digital marketing needs of the nation’s largest automotive groups. Outside of the office, Bob likes to ski, golf, and spend time with his wife and two sons.

Kerry Czubko

VP, Product Engineering

Kerry Czubko

VP, Product Engineering


Kerry leads a dynamic team of passionate directors and developers focused on delivering the most innovative solutions for our customers' needs. She graduated from Florida State University with a BS in Information Technology, and brings over 10 years of development experience to the DI Team. Database turned software developer, she is able to blend her passion for data integrity and development together. Outside of work, she enjoys restoring her 100+ year historic home and spending time with her husband, 2 kids, and lazy pit bull.

Mark McCarthy

VP, Marketing

Mark McCarthy

VP, Marketing


Mark leads an insanely talented squad of copywriters, designers, videographers, and motion design artists to create powerful brands and cross-channel campaigns — including our own. As one of our first employees, Mark takes great pride in being able to share our culture, team, and game-changing technology with the industry. On weekend mornings Mark enjoys watching dogs at the dog park with his fiancé, even though they don't have a dog, which has caused several awkward interactions when people ask "which is yours?"

Bruce Etzcorn

VP, Client Operations

Bruce Etzcorn

VP, Client Operations


Bruce is a 14-year automotive marketing veteran. A self-taught graphic designer who established his roots in traditional marketing, Bruce’s career has evolved with the emergence of digital marketing. As the chief innovator of the technology that powered the Dealer HD website platform, he also led the front-end UI/UX team. Today, Bruce is the VP of Operations at Dealer Inspire and Launch Digital Marketing, where he leads a team of 40+ digital marketing professionals. Bruce has two daughters, a very understanding wife, and despite the wishes of his children, no pets just yet.

Mike Colacchio

VP, Sales

Mike Colacchio

VP, Sales


Beginning his career as an Inside Sales Rep at Dealer.com in 2008, Mike worked his way up to creating, implementing, and managing comprehensive digital marketing strategies for the top dealer groups in the country. With experience in multiple roles along the way, Mike bring a well-rounded approach to consulting dealers on all facets of digital. He had the fortunate opportunity to work with two of the top software providers in automotive through acquisitions of Dealer.com — Dealertrack and Cox Automotive — deepening his knowledge of the dealership and vendor ecosystem.

Jennifer Strilko

Sr. Director of Operations

Jennifer Strilko

Sr. Director of Operations


Jennifer joined Dealer Inspire in 2013 as a content publisher, where she developed a passion for experimenting new ways to increase conversions. As a result, she was tasked with building our Analytics team from 1 to 10 employees, which provides the crucial data and analysis that drives our strategies. Jennifer now heads Operations, where she keeps the trains on time for several of our teams including Analytics, Design, Social Media, Email, SEO, and Video. In her spare time Jennifer is a baseball and dance mom, main dog walker for two lovable mutts (no, your kids will not walk the dogs they beg for), and enjoys up cycling curbside furniture.

Jenae Harner

Director, Website Development

Jenae Harner

Director, Website Development


Jenae’s passion for development started at North Central College where she majored in Interactive Media Studies and minored in Computer Science. Starting out with basic HTML emails, her development skills have progressed into beautiful responsive websites. She strives every day to be innovative and up-to-date with new web trends. Jenae’s goal is to continue helping Dealer Inspire create an unprecedented platform for its clients while also working to grow a team of knowledgeable developers that continues to exceed goals.

Lindsay Krickhahn

Sr. Director of Client Services, West

Lindsay Krickhahn

Sr. Director of Client Services, West


Lindsay started her professional career in the automotive space over a decade ago on the agency side as an Account Manager, partnering with some of the largest dealer groups in the US. With a knack for digital strategy and a passion for client services, Lindsay also focused on her people management skills while becoming a leader at Dealer Inspire. In her Account Supervisor role, she coached and nurtured her team of Account Managers to grow professionally as individuals and as a team, which she continues to do today as Regional VP. Driven by communication and innovation, Lindsay thrives on facilitating the kind of client collaboration that builds lasting partnerships.

Valentine Kopjo

Director of Client Services, Select Zone

Valentine Kopjo

Director of Client Services, Select Zone


A former Pit Master and Runway Model, Val joined Dealer Inspire in 2016 with a wide range of skills after helping to turn a local BBQ joint into a successful franchise. With a passion for growing businesses through people and process, she now brings that marketing and business development expertise to dealers at scale by leading a dedicated team of Performance Managers. Val focuses her energy on maintaining Dealer Inspire's best-in-class dealer satisfaction by accelerating the speed and continuously improving the quality of the work our team delivers day-to-day. In her free time, she enjoys photography, rock climbing, and running.

Eric Dumlao

Director of Client Services, East

Eric Dumlao

Director of Client Services, East


Eric founded a marketing and sales company in Cincinnati, Ohio where he found his passion for both digital marketing and helping others reach their goals. After joining Dealer Inspire in 2014 as an Account Manager, Eric not only continued to excel at partnering with clients to win, but he also became an invaluable mentor and leader by example for our team. Today he helps lead and train our Performance Managers to continue providing industry-best service on the way to helping our clients win.

Cara Garvey

Director, Digital Advertising

Cara Garvey

Director, Digital Advertising


Cara brings in-depth technical paid search knowledge to her team and our dealer partners, innovating every day with new paid search strategies and FUEL℠ features. Her passion for digital marketing began at Roosevelt University, where she ran successful fundraising campaigns for Relay For Life. Cara began at DI as a Paid Search Specialist and quickly grew into a leader, managing the entire team and all client paid search accounts. Outside of work, she loves dogs and spending time with her fiancé. She combines those passions by taking him to a dog park on Saturday mornings, even though they don't have a dog, which has caused several awkward interactions when people ask "which is yours?"

Danny Dover

Director of Special Initiatives

Danny Dover

Director of Special Initiatives


Danny is the author of the best-selling books Search Engine Optimization Secrets and The Minimalist Mindset. Previously, he was the Senior SEO Manager at AT&T and the Lead SEO at Moz.com. On the topics of A.I., automation, and various other technologies, Danny has been invited to lecture at Google, Yale, and conferences on four different continents. He has been hired as a strategy or marketing consultant by AT&T, Comcast, Microsoft, Yelp, Facebook, NBCUniversal, Capital One, and now Dealer Inspire. Danny's expertise has been cited in Time Magazine, NPR, NBC, CBS, and his books, videos and articles have been translated into at least 10 different languages.

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