One of the largest privately-owned group of companies in the western United States unveils entirely refreshed website.
When the Larry H. Miller Group of Companies addressed the need to redesign their website, they faced the same challenges any other company might encounter, along with a few other wrinkles: 80 wrinkles, to be exact. Larry H. and Gail Miller purchased their first auto dealership in 1979 in Murray, Utah, and since then, their company has grown to include more than 59 dealerships throughout the West, as well as the NBA’s Utah Jazz, minor league sports franchises, media outlets, multiple theatre complexes, sports apparel stores, and a variety of other automotive, financial, sports, and real estate companies. They needed a site that communicated the breadth, depth, and scope of their group without looking like a digital version of a phone book. The company turned to Naperville, Illinois-based Launch Digital Marketing (LDM) to help solve their digital dilemma.
Balancing the demand for a visually engaging site while still being easy for visitors to navigate was the top priority for Jack Sanford, Director of Communications of the Group. “When we began the redesign of our corporate website,” Sanford said, “I feared being overwhelmed by the scope of the work and that I would end up settling for something less than our original vision.”
With so many moving pieces, LDM understood his concern; making big things happen for clients is the norm for the award-winning digital agency. “We think, create, and target with innovative clients who want to push the limits of digital,” said Caitlin DiMare-Oliver, Chief Technology Officer for LDM. From the outset, the Larry H. Miller Group’s dream website was going to test those limits.
“The Launch team not only delivered on our vision but took it to another level,” commented Sanford when the site went live. “They created a fantastic-looking site with stunning functionality. Moreover, it was designed, developed, and deployed on budget and ahead of schedule.”
LDM challenges their clients to think bigger and considers them as partners the whole way. “We build and tweak together based on our customers’ unique strengths and challenges,” said DiMare-Oliver. “Collaboration at every level is key to creating websites that win.”
For Sanford and the Larry H. Miller Group, they got a “win” and much more. “Launch found solutions and managed emergencies when other entities and resources couldn’t,” noted Sanford. “When it comes to web design, there are plenty of companies that talk a good game, but Launch Digital Marketing makes it happen.”