Stay on Target: Adapting Your Audience Targeting to the New Rules of Engagement

STAY ON TARGETADAPTING YOUR AUDIENCE TARGETING FOR THE NEW RULES OF ENGAGEMENT

As concerns about online data privacy continue to increase, big ad platforms like Google and Facebook have new limitations for how businesses are able to target users on their platforms. Join us for this in-depth webinar where our experts will show you how to adapt and optimize your audience targeting to play by the new rules of engagement, without sacrificing your return on investment.

Speakers:

Jason Stum

Director, Strategy

Brittany Meyer

Digital Advertising Supervisor, Major Accounts

Katie Simon

Performance Manager, Major Accounts

Mike McShane

Technical Analyst

STAY ON TARGET: ADAPTING YOUR AUDIENCE TARGETING FOR THE NEW RULES OF ENGAGEMENTAir Date 2/23/21

The privacy landscape is changing fast across all the major digital advertising platforms — and as a galactic battle between Facebook and Apple looms on the horizon, dealers will have to train harder to keep their messages in front of high-intent, in-market shoppers on critical marketing channels. But with the help of Strategy Director, Jason Stum, Blue Squadron is here to help dealers switch on their targeting computers, optimize their audience segmentation, and keep in-market shoppers in-sight — all without sacrificing ROI.

Speakers:

Jason Stum

Director, Strategy

Brittany Meyer

Digital Advertising Supervisor, Major Accounts

Katie Simon

Performance Manager, Major Accounts

Mike McShane

Technical Analyst

BLUE LEADERS, STANDING BY

Our team is here to set you up with the right strategy and solutions for your individual business needs, so if you’re ready to give your digital platform the high ground, let’s lock S-Foils in attack position and get started.

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