STAY ON TARGET: ADAPTING YOUR AUDIENCE TARGETING FOR THE NEW RULES OF ENGAGEMENTAir Date 2/23/21
The privacy landscape is changing fast across all the major digital advertising platforms — and as a galactic battle between Facebook and Apple looms on the horizon, dealers will have to train harder to keep their messages in front of high-intent, in-market shoppers on critical marketing channels. But with the help of Strategy Director, Jason Stum, Blue Squadron is here to help dealers switch on their targeting computers, optimize their audience segmentation, and keep in-market shoppers in-sight — all without sacrificing ROI.
Speakers:
Jason Stum
Director, Strategy
Brittany Meyer
Digital Advertising Supervisor, Major Accounts
Katie Simon
Performance Manager, Major Accounts
Mike McShane
Technical Analyst