While most people slow down and unwind a little during the second half of December in anticipation of the upcoming holiday season, car dealers work harder than ever to close as many deals as possible before the big ball drops to ring in the new year.
So that means right about now you’re hopefully finally catching your breath and reflecting on how your dealership dealt with the challenges that 2020 presented, and how your business can grow in 2021.
If 2020 was good for anything, it showed us that your digital platform is your most valuable asset and taught us a lot about the good digital habits that are helping dealers win in this changing landscape. If we can all take what we learned and really commit to those habits year-round, we can take dealer ROI to the next level in 2021 while future-proofing the dealership experience for years to come.
So without any further ado, here are some New Year’s Resolutions that’ll help your dealership win 2021!
1. LOSE 10 LBS. (ON YOUR WEBSITE)
In the past two decades, we’ve looked to our websites to just generate leads so your team could then reach out and set appointments after they’re gone. But with customers now expecting and sometimes needing to complete more of the car buying process remotely, 2020 proved your website needs to be so much more to make the most of every opportunity.
Your website truly needs to be a digital dealership, where shoppers can quickly find vehicles, get their questions answered, and connect with friendly experts on your team who can start guiding them down the Road To The Sale to purchase, just like in-store.
That starts with having the right messaging (with live video) and digital retailing solutions that work seamlessly with your website experience — as well as the right commitment to using those tools — but assuming you already have those, let’s resolve to making sure shoppers can easily find them.
As dealers added new solutions in 2020, websites have put on a lot of excess weight with buttons and widgets that get in the way of guiding shoppers down clear paths — wasting opportunities on shoppers who give up trying to find instant, easy answers to their questions like “can I afford it?”. This excess weight is something that happens to all of us, especially around the holiday sales events, but now is the perfect time to reevaluate your website experience to foster a healthy conversion rate in 2021.
Not all buttons have the same value for you or the customer, so funnel your traffic to the buttons that are more likely to drive sales (not just form-fills). For example, a shopper who quickly filled out an [Unlock Extra Savings] form to see how it affected the price (someone will be in touch to tell them later) is not as valuable as the shopper who clicked [Explore Payment Options] and instantly personalized their payment, valued their trade, saved an account on your website, and started to add accessories and insurance products — so send more shoppers that way.
By taking a deeper look to discover website design mistakes like too many conflicting CTAs, or disconnected shopping experiences that are causing your customers to bounce instead of convert, you can make a serious impact in your business KPIs without spending more advertising dollars to acquire more traffic.
2. START WORKING OUT (YOUR DEALS ONLINE)
Once you have shoppers clicking the right buttons to start the buying process on your website — make sure your team is there to help them! These engaged shoppers exploring payment options online are just as valuable as the opportunities that physically walk into your store, so it’s important to staff your digital showroom and build the habits that will continue and close those deals that start online.
Instead of creating a dead-end to their online experience and forcing them to come in for an appointment to learn more, you have the tools to keep up the momentum and guide them closer (or all the way) to purchase online. Of course many customers will still want to visit the dealership before signing, but the further you can get them into the process online, the more likely they are to follow through and stick with your dealership. They may have submitted leads with other websites, but you’re clearly positioned to win if they’re actively working a personalized deal with you.
Whether they’re on your website in the moment or just left, watch how easily (and instantly) you can pull online shoppers back into the buying process by simply texting the kind of personalized question or recommendation you would offer in the showroom.
No matter what digital retailing solution you have, it needs to be backed up by your dealership’s people and processes, so now is the perfect time to re-acquaint your salespeople and BDC agents with your tech stack to ensure they understand how they can quickly close more deals like these, more efficiently.
The days of “just get ’em in” are officially over. In 2021, resolve to stop saying “just get ’em in” and instead say “let’s go Online to the Sale!“. You’ll have happier customers, and a happier team.
3. BE SMARTER WITH YOUR (ADVERTISING) MONEY
By the end of 2020, something else that became clear was that targeting audiences in your Digital Advertising campaigns was about to get a tad trickier than before.
With Google updating their Personal Advertising Policies restricting your ability to target specific zip codes, combined with the impact of COVID-19 on your business — it’s critical that you reevaluate not just how you’re spending your budget — but on what platforms, and which geographical areas you’re targeting.
The first thing you can do is reassess which areas your dealership did the most business in last year, so you can ensure you have optimal coverage with your paid search campaigns. You don’t want to start the new year by overspending in geographical areas that are no longer providing a sales ROI due to shifts in consumer behavior, and underspending in areas that have historically proven to lead to sales.
The easiest way to do this is to use your CRM or DMS customer data to plot your sales on a map to visually highlight your highest converting areas. You can then use that visualization to work with your Dig Ad provider to adjust your targeting as needed to maximize your spend.
Another recommendation is to use that data from your CRM or DMS to add a customer match layer to your audience targeting on your Google and Facebook ads that’ll help ensure you’re staying in front of all your sales and service customers when searching or surfing. Keeping your dealer’s brand top of mind is going to be more critical than ever in 2021.
You’ll also want to consider how to maximize the reach in your defined geo-targets by diversifying the platforms that you’re advertising on besides Google. For example dealers who have been advertising on Microsoft Bing have seen a 36% higher Impression Share and a 77% higher Click-Thru Rate compared to their same ad campaigns on Google.
Lastly, 2021 will officially usher in the era of true in-market audience targeting with highly valuable first party data. It’s critical that you understand what audience data you’re using to power your advertising, because it can be the difference between guessing and knowing that you’re targeting people who actually want to buy a car.
For example, powered by Cars.com’s 25 million monthly active shoppers, FUEL: In-Market Video has a 100% pure in-market audience, so you know every penny spent is getting in front of local shoppers who are looking for a new vehicle in the short term. Watch the difference that made for Julie Chisum’s advertising ROI at Toyota of Cedar Park!
As we start the new year, it’s a perfect time to rethink and refine where your dollars are going — and resolving to continuously optimize through the year.
4. BE MORE PRESENT (FOR SERVICE KEYWORDS)
COVID-19 brought many challenges, but in a weird silver-lining kind of way, it also helped reveal some opportunities that you have to improve the overall operations of your dealership.
If your dealership had to shut-down the sales side of your biz because of the pandemic and you were only able to operate your service business for a period of time — you probably focused on your Fixed Ops marketing in a way you haven’t in years. And as a result, there’s a good chance you had your eye on the local big box and independent service centers that are aggressively marketing to steal your market share.
Make this the year that you finally fix that leaky fixed ops marketing and resolve to build up your service department’s digital marketing to the same level as your sales department, so you can fend off these competitors and win back customers.
The first step is making sure you’re set-up to capture the local high-intent searchers who are looking for service providers like you. By having the right paid, organic, and local search strategies in place for your service department, you can show up first three times in front of these valuable customers.
Considering upwards of 70% of searchers are on mobile, that top placement is critical for capturing those valuable customers — since only the very top placements are visible without scrolling down.
To take your strategy to the next level on the SERP and beyond, check out our Fixed Ops Marketing Strategy Webinar so you can get the tips, tricks, and info you need to get up and running with a comprehensive cross-channel digital marketing strategy. This year you can optimize your dealership’s service presence to not just fend-off, but overtake, the competition (and without breaking the bank to do it).
5. SPEND MORE QUALITY TIME (WITH YOUR HAPPY CUSTOMERS)
A decade ago, review generation was all the rage because we recognized just what powerful (and free!) positive reviews could and would do for our business. However, it’s possible that over the past couple of years you may have lost sight of keeping your reviews fresh because you felt that your dealership had “enough”.
It’s understandable if your focus shifted from generating new reviews to other matters you felt were more pressing, but you really can’t ignore the fact that 97% of shoppers use reviews to choose their dealership, and 86% of shoppers don’t consider reviews over 3 months old helpful (BrightLocal Local Consumer Review Survey Dec. 2019).
Those two stats should tell you that you need to constantly be driving new, positive reviews each and every week. But it’s 2021, so don’t think you can rely on the same tactics you did a decade ago to drive new reviews, because this year it’s not just the review that will matter — it’s the actual words in the review that will give your dealership the boost it needs.
Oh good, you’re still reading! Remember way back at the beginning of this blog post when I said that your digital platform was your most valuable asset? Well, I should probably amend that statement to say it’s your digital platform AND your people that are the two most valuable assets your dealership has.
When it comes down to it, consumers often see dealerships as all being the same because many dealers tend to look the same, and say the same things. For example, I personally worked for three different dealerships that each claimed they had the largest inventory in the state — and I can assure you, for two out of those three dealers, that wasn’t the case.
If you virtually attended REFUEL 2020 then you had the opportunity to see famed entrepreneur, Jesse Itzler, tell the story of how a college marketing professor changed the trajectory of his young life by asking him one simple question during his final presentation — “what makes your brownie different from all the other brownies on the market?”.
The point Jesse goes on to make is that no matter what you do, there are thousands of other entities doing the exact same thing. So how are you going to do to stand out? How will people know that your dealership is different that all the rest?
To answer that question, we say that in 2021 you should embrace (and market) the people and processes — the customer experience — that truly make your dealership different. Don’t settle for the same old USPs that you’ve been relying on for years. Develop your your real “Why Buy” message and tell the world what it is that you and your people do and offer that no one else does, and why should that matter to car shoppers in your market.
That unique ingredient will make all your marketing efforts perform better, all year.
LET’S MAKE 2021 THE BEST YEAR EVER, TOGETHER
Everyone here at Dealer Inspire knows just how challenging 2020 was for our car dealer partners. The pandemic still isn’t over, and new challenges are going to be thrown at us along the way, but together we have everything we need to win this year.
If you would like to talk about your dealership’s overall marketing strategy for 2021, just drop us a line and we’ll schedule some quality time to talk things over.
Wishing you and your team nothing but the best in 2021 and beyond!
For many of us, the last few months have already changed the way we work forever. For dealers, it’s become clear just how essential digital retailing tools are for adapting to this new, digital-first normal. But tools don’t just do the job by themselves — someone needs to hold the nail and swing the hammer.
Adding the right solution to your website is a great first step, but to truly adapt your business to maximize revenue and scale efficiently you have to fully connect the tool with your marketing and sales strategy.
As so many dealers across the country unwrap their first digital retailing tools and give this online car buying thing a shot, we wanted to put together a starter guide to help you check the most important boxes for maximizing the ROI of yours. Let’s break it down.
ABOUT DEALER INSPIRE (THAT’S US!)
While all of the following tips should apply to any digital retailing solution, I can’t not point out that Dealer Inspire is best equipped to execute on these best practices by being the only website, digital retailing, messaging, connected marketing, and reporting provider — partnering with you to create one seamless online to in-store experience.
Step 1: Clear The Path To Purchase
If you don’t clear the way for the customer journey on your website, the new tool you’re paying for can get lost in the weeds of too many other CTAs — wasting countless opportunities on shoppers who give up trying to find the answers and experience they’re looking for.
Not all buttons have the same value for you or the customer, so funnel your traffic to the buttons that drive the best outcomes. An easy way to start this spring cleaning is by identifying the buttons that are redundant or create dead-ends for the user, including links off-site and lead forms that ask for information but give no immediate answers in return.
A lead from a shopper who quickly filled out an [Unlock Extra Savings] form to see how it affected the price (someone will be in touch to tell them later) is not as valuable as the shopper who clicked [Explore Payment Options] and instantly personalized their payment, valued their trade, saved an account on your website, and started to add accessories and insurance products — so send more shoppers that way.
It’s (understandably) tempting to want to add more paths to generate more leads, and removing buttons can feel like you’re removing opportunities — but the opposite is true. Our dealers who see the most dramatic increases in the volume and quality of their leads are the ones that commit to providing the best shopping experience and then focus their traffic to it.
Having your website and digital retailing provider be one in the same is key so they can seamlessly sync the experience from one tool to the other, and optimize your UX based on performance without any restrictions of you needing to coordinate between vendors.
Step 2: Treat Every Lead Like A Walk-In
This is the biggest step, because leads don’t keep the lights on. For dealers to grow sales (at lower labor and advertising costs) we need to fundamentally shift our thinking around leads as an industry. Now more than ever, we need to view websites as your digital storefront (even your primary storefront), and take the same level of customer service you expect in-store, online.
So, imagine if a customer walked into your physical store interested to browse your inventory and discuss financing — and you gave them a clipboard with a form, asked them to fill it out, and then told them you’d be in touch sometime soon to answer their questions. Letting that shopper walk out of your physical store without trying to help them in the moment would be crazy, and yet hundreds of shoppers are likely having that same exact experience on your website every single day.
Bob in your digital showroom is just as real as he would be in your physical showroom, so you need to engage him just like you would there. That’s why it’s critical to seamlessly pair your digital retailing tool with an advanced messaging platformlike Conversations™ that can simulate your helpful customer service with instant answers, helpful materials (vehicle details, brochures, videos), and live video chat to talk face-to-face and show the customer around the vehicle. Just like you would in-store, you need to be able to sit down with him and talk through the specific financing options he’s looking at and collaborate to close the deal. Basically, you just need the tools to be available to help customers online, the same way you wouldn’t leave your physical dealership completely unstaffed during business hours.
If you don’t catch the online shopper in the moment, you should still treat them like a walk-in. That means not using the old lead form follow-up process. These shoppers have saved and customized specific vehicles and explored payment options, so your follow-up needs to acknowledge that specific progress they made and seamlessly pick-up where they left off — just like they had an appointment with you yesterday and are now back in your showroom. Automated emails and uninformed phone calls will cause a total disconnect in their customer experience — making them feel like they need to start over — so it’s critical for you to treat them like walk-ins you already know.
While it’s worth a whole other blog to talk about, texting is the best way to follow-up with these customers for a personalized experience that actually starts a conversation, because 76% of follow-up phone calls will go unanswered (likely far more now that iPhones block unknown numbers). Your paired messaging platform can make this follow-up process seamless so your team isn’t texting from their personal numbers.
Step 3: Plug In Your Showroom
Now that you’ve set-up the ideal online car buying experience, you need to make sure it doesn’t break when a customer actually walks into your physical store. Just like follow-ups, you need to make sure your dealership and team are greeting these customers as previous walk-ins who have already worked with you.
Like everything else, there’s a technology and a people aspect to perfecting this — but they can both be powerfully simple.
From the people side: all you should need to do is make sure your sales team is familiar with the tool on your website. If a customer walks in and says they’ve nailed down their perfect deal based on their credit, trade, and preferences — and your team doesn’t know they could do that on your website — then you’re setting up some awkward conversations unlikely to sell cars. As long as they know about the tool and can pull up that customer’s progress with it, your team should be in position to have a good day.
From the technology side: you should set-up devices with welcome screens (or even just print signage) that immediately validates to your walk-ins that the progress they made online allows them to ”skip the line”, like a Disney FastPass+. Instead of feeling like they need to re-introduce themselves and start over, they can instantly jump ahead to buying time. This is the kind of experience that customers will write home about, building your review reputation while increasing your close rate.
With our solution, for example, you can accomplish this by simply pulling up your website on any internet-connected device — customers just need to type in their phone number or email address to instantly pull up their personalized Online Shopper™ “Garage” and seamlessly continue their deal. Check it out.
Step 4: Connect Your Marketing
Ok, now that you’ve created an amazing experience for customers online and offline, you need to make sure they know about it. By incorporating “online car buying” throughout you website and marketing messaging you can expect to increase the high-intent traffic you’re driving to your platform.
Landing Page. Every campaign needs to start with a good destination. Add a landing page to show website visitors that your dealership offers online car buying, how they can get started, and most importantly why it makes their shopping experience better.
Website Creative. From homepage sliders and personalizers to VRP banners, make sure your visitors know from the moment they hit your website that they can go the distance online. It could make all the difference between a bounce and a buyer.
Search Advertising. Digital Retailing functions as both a strong USP and a fresh CTA, meaning your PPC strategy can get a boost as well. Update your ad copy to highlight your online experience, add “Buy Online” as a sitelink extension, and create campaigns related keywords.
Email Marketing. Being able to shop online is also a great message to re-engage your existing customers nearing their next vehicle. Once you’ve got your platform rocking, set-up a drip email campaign to drive your customers directly into your buying experience.
Display Advertising. The ability to complete the whole process in your pajamas is going to turn heads today, especially for consumers actively in the process of shopping. Using Cars.com Display gets you in front of local car shoppers as they’re shopping, putting your brand in front of the best audience, at the best time, with the most powerful message.
Video Advertising. With people stuck at home streaming twice as much video*, and you set-up to offer the ideal home car buying experience, it’s the perfect time to capitalize on Facebook, Instagram, YouTube, and OTT advertising to drive more shoppers to your website and digital retailing tool.
By having all of your technology and marketing managed by one provider you can keep your entire digital presence in sync to maximize conversions and ROI. If one piece is updated before the other, or your website doesn’t fulfill your marketing message, you can create disconnects in the customer journey that will cause them to bounce along the way, which would be a bummer.
Step 5: Grow Your Reputation
Updating your marketing messaging for online car buying will make a big difference, but that message is no longer quite as unique as it was even a few months ago. Every competitor can say they offer online car buying — because they have to right now — even if they just have a lead form button that says [Buy Now]. You need to back up your claims with the experience and your most important proof point: your happy customers.
97% of shoppers use reviews to choose the right local dealership*, and now more than ever, reviews that mention online car buying, home delivery, and general convenience and speed are going to make all the difference. Make sure you’re soliciting feedback on your great customer experience across platforms to grow your most powerful differentiator in the market: your reputation.
*BrightLocal 2019 Local Consumer Review Survey, December 2019
#ProTip DealerRater®’s ReviewBuilder™solution can automatically solicit these reviews from your sold customers and post them across all the platforms that matter.
Step 6: Connect Your DMS
If you follow each of these steps so far, should you expect to see significant results that impact your bottom line? Yeah, I definitely think so — but the only way to know is to actually look at your bottom line. Connect your sales data into your reporting platform to see the sales generated specifically from your digital retailing solution. If you’re not driving real sales from it then there’s something wrong with your tool or your process and you need that reporting to make informed decisions for your business.
Recap: Have A Platform Partner
Bottom line, you can’t add a widget to your website and expect your business to adapt. You need your team using a tool to build a seamless end-to-end experience that drives sales, and the only way to do that is to have a partner that can connect every part of it for you. We built our company and our platform to do exactly that, and we’re here to help. Put us to work.
Like so many others, our industry has been upended by the Coronavirus. It happened fast, and now we need to work together just as quickly to adapt and promote how your dealership will serve consumers during this time of isolation and anxiety. We’re here to help.
It’s not business as usual for anyone right now, so it’s critical that your website and marketing channels are telling consumers the status of your operations: including what’s open and when, how they can do business with you from home, and why they should right now.
At Dealer Inspire we’ve pivoted all of our teams towards immediate dealer support and solutions to pull through this time together, including my team: B2B Marketing. We’ve postponed our next Office Space parodies showing how to use our products because our team is 100% focused on providing free creative to promote dealers.
Combining forces with our Connected Marketing team, we are providing the following templated assets at no charge right now to promote your dealership’s message.
Google My Business Updates
To support as many dealers as possible, as fast as possible, we are creating templates for the following common and strategic messages.
To help you decide (as much as you’re able to decide) on your messaging for the coming weeks, I wanted to take you behind the scenes on our team’s thought process for developing our first set of COVID-19 campaigns.
CREATIVE CAN STILL BE FUN RIGHT NOW
While this is a deeply challenging time for all of us, it doesn’t necessarily mean that your advertising needs to remind consumers of that. Your brand can be a fun, hopeful distraction from the rest of the posts we have in our newsfeeds while still being perfectly relevant to the times and addressing your audience’s needs.
Watch how this template we made — which we can create for your dealership at no charge — is squarely set in the consumer’s current predicament without directly referencing this virus or its impact on our economy.
A little fun and positivity is being shared a long way on social right now, and it’s important to remember that you offer an uplifting experience — whether it’s the thrill of getting a new car or the satisfaction of completing an essential errand at your service bay.
FOCUS ON YOUR ESSENTIAL SERVICE TO THE COMMUNITY
Whether or not your showroom is still open, it’s a good time to focus on promoting your service bay. Over the last 14 days we have actually seen a 21.85% increase in service related search terms nationwide, which has led us to proactively optimize paid search budget and ad copy for our dealer partners.
Your creative messaging should support that, making sure that your community knows you’re open to help them. Remember, it’s a great time for them to get service since most people have more time and could use a reason to get out of the house and accomplish something.
Make sure anyone actively looking for you can easily figure out if and when you’re open by updating your Google My Business (GMB) profile and adding messaging to your homepage. Our SEO team can help you manage your profile at no charge so you don’t miss a single opportunity right now.
On the sales side, we are currently seeing a ~50% decline in walk-in traffic nationwide as more and more shoppers practice social distancing. Assuring shoppers that you’re tripling your showroom cleaning efforts and sanitizing every sales desk can make a big difference for those itching to buy, but for many others, getting them to come on down is a tough sell right now.
The good news is there are MILLIONS of people still in the market, with steady shopping activity across DI websites and Cars.com nationwide. We just need to show them how they can do business with you outside of showroom floor handshakes. This is where we need to work together to promote a message that connects with the experience you can fulfill.
Virtual appointments, online car buying, and home delivery are ideal messages right now — and we can set you up with the technology to provide those customer experiences — but no matter what tools you have today or what you have the resources to reasonably fulfill with your team, we can help you promote the simple fact that you’re available. Digital retailing is just a conversation, and you can bring the entire buying process to email, chat, text, or the good old-fashioned telephone — you just need to let shoppers know that you’re willing to.
OEMs are already rolling out big offers to help shoppers get into a new car over the coming weeks and months. Most people may assume that it’s not smart to get a new car during a time of such economic uncertainty, but a little promotion and education around these offers can show that this is the best time to get a new payment plan that will alleviate their monthly budget and help them afford their other necessities.
Not everyone is in the market for a new car right now, but everyone could use a lower bill and a break for three months. By just talking through different payment options you and your dealership can be the solution, helping people in your community get to where they need to be to weather this storm.
And that’s the kinda thing people don’t forget. They tell their friends and family that you can help them too.
FUTURE-PROOF YOUR DEALERSHIP.
It was our vision and marketing mantra. Now it’s the immediate mission. We need to work together to adapt and execute every day to serve at-home customers during this time, and the actions we take now will set you up to thrive long-term with consumers online.
Not just because you’ll have the right digital strategy in place, but because your community won’t forget that you were there to help. By offering an experience that helps anxious consumers right now, you can create life-long loyal customers — and you can count on our team to be here to help you make that happen.
While the term “Digital Retailing” is all the buzz here in 2019, did you know that its origin as it relates to automotive can be traced back to 2012? Over the next couple of years, the earliest digital retailing solutions that rolled out from OEM’s and technology companies alike were really nothing more than fancy lead forms. Back then, digital retailing wasn’t about buying a car online. It was simply a way for car dealers to capture more information from a shopper, but provided very little immediate benefit to the consumer.
In 2015 Online Shopper™ burst on to the scene promising to not just create more qualified leads for dealers, but also help consumers answer their most important question when shopping for a vehicle, “Can I Afford It?”. In the years that followed, Online Shopper℠ was improved to deliver an experience that consumers loved, and that dealers could use to drive quality leads and incremental sales with just the flip of a switch.
Starting today, we’re entering a new phase of digital retailing that promises to add new levels of convenience for car shoppers while simultaneously allowing dealerships to take another step toward offering a car buying experience that can mostly be completed online.
MEET ONLINE SHOPPER ELECTRIC™
Online Shopper: Electric™ is the newest edition of our digital retailing solution that takes the conveniences of the original Online Shopper – now known as Redline – and amps the experience up to drive even more efficiencies for shoppers and dealers alike.
Here’s how Online Shopper: Electric™ will charge up your website…
The main reason why consumers love Online Shopper™ is that they’re able to customize multiple payment scenarios on the vehicle that they’re interested in. With Online Shopper: Electric™, car shoppers can now customize payment scenarios on multiple vehicles, side by side in their own digital multi-car garage that can be accessed from your website on any device.
This takes the convenience factor to whole a new level as shoppers on your website can now compare multiple vehicles based on any combination of model, trim, lease and finance variables on the individual vehicle or global level.
Having this multi-car garage functionality is crucial because without it it’s akin to having your customers come to the dealership to test drive the first car they’re interest in, sending them home, and then having them come back later to drive the second car they’re interested in. Eventually they’ll test drive them all, but it’s not very efficient.
Say Goodbye to Anonymous Leads
Probably one of the most frustrating problems that exists with traditional lead forms is the fact that shoppers will sometimes provide a phone number or email address that isn’t entirely accurate, making it extra challenging for your team to follow up with.
Online Shopper: Electric™ has built in some functionality to ensure that when a customer enters their contact info, it’s accurate so your team can follow up with these high quality leads.
In order to access their personal multi-car garage, Online Shopper: Electric™ sends a user their personal, numeric garage key via text or email. This alone should be enough to ensure that consumers enter their actual contact information. But just incase, we added some redundancy to disallow users from entering a blatantly false phone number like 555-1212 or bogus email like email@example.com.
Either way we have you covered and with Online Shopper: Electric™, leads with bad contact info will become a thing of the past.
Even More Leads From Your Website
In a recent case study we showed how Online Shopper: Redline™ increased website leads for our clients by 2-3x compared to their lead volume prior to activating Online Shopper℠.
With Online Shopper: Electric™ we expect to maintain, if not improve, that lead generation rate thanks to the multi-car garage which will encourage more shoppers to include their contact info in return for accessing this powerful shopping tool.
Remember, leads that come from Online Shopper™ are more detailed, higher intent and faster to close compared to a standard “Get ePrice” or “Schedule Test Drive” CTA.
Continue on any Device, Even an In-Store Kiosk!
In an effort to provide the best user experience possible, folks who use Online Shopper: Electric™ can access their personal garage from any device, and can even pick up where they left off right inside your dealership via an in-store Kiosk or at your sales consultant’s desk.
This is huge because this seamless online to offline experience allows for a more collaborative discussion between you and the customer. Simply pull up your customer’s digital garage in the dealership, go over the information with them to ensure you’re all on the same page, and then get them out on the road for a test drive that much faster.
Your customers will appreciate the expedited experience, and you’ll have less negotiating to do.
Online Shopper: Electric™ truly is the evolution of digital retailing. Ready to take it for a spin yourself? Fill out the form below and someone from our team will reach out and schedule a full demo with you.