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Google Analytics 4 is Coming: 13 Things You Need to Know

For the past decade youโ€™ve relied upon Google Analytics as your source of truth for data measurement. However, on July 1, 2023, the current version of Google Analytics will sunset in favor of the all-new, all-different Google Analytics 4. In this guide, we'll show you the top differences between the two reporting solutions, and what it means for you and your business.

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